Network Proxy for Real-Time Local Search Content Interception
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Solution Overview
Problem
Retail and service industries face losses due to customers comparing and purchasing goods or services online after initially interacting with local businesses, as they can find better deals elsewhere using mobile Internet searches, leading to lost sales.
Innovation Solution
Implementing a wireless network system that intercepts global search queries from mobile devices and provides relevant local search results simultaneously, using a proxy to retrieve search keys and display local content alongside global results, tailored based on customer preferences and location.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If customers use mobile Internet to search for and compare goods or services, then they can find better deals and more options, but local enterprises lose business and sales
Solution Approach 1:
The patent introduces a local enterprise network as an intermediary between customers and global search engines. The system captures search queries from mobile devices within the enterprise network, retrieves relevant local content from the enterprise server, and presents it to customers before they can access external competitors' information. This intermediary approach allows customers to explore local options first, potentially preventing lost sales while maintaining their ability to search globally if desired.
2Productivity
If enterprises provide local search content to customers, then they can engage customers and potentially increase sales, but they need to implement complex network monitoring and content delivery systems
Solution Approach 1:
The system employs self-service mechanisms where mobile devices automatically connect to the enterprise network upon entering the premises, and the network device automatically captures search queries and retrieves relevant local content without requiring manual intervention from enterprise staff. The proxy device on mobile devices automatically presents local content alongside or instead of global search results, creating a hands-off approach that reduces operational complexity while maintaining sales engagement capabilities.
Solution Approach 2:
The enterprise server pre-stores local content such as product information, pricing, promotions, and service details in a structured database before customers arrive. When a search query is captured, the system quickly retrieves pre-prepared relevant content rather than generating it in real-time. This preliminary preparation of content reduces the computational complexity and response time required during actual customer interactions.
3Speed
If the system captures and processes search queries in real-time, then it can provide timely local content to customers, but it requires continuous network monitoring and rapid content retrieval
Solution Approach 1:
The system implements local quality by capturing only search queries that are relevant to the specific enterprise and its offerings, rather than monitoring and processing all network traffic. The local enterprise server stores and retrieves only locally-relevant content such as product catalogs, service information, and promotional materials specific to that enterprise. This selective approach reduces unnecessary network bandwidth consumption while maintaining fast response times for relevant queries.
Data Source
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AI summary
In one embodiment, a method includes receiving at a network device, a search key from a global search initiated at a mobile device, the network device in communication with the mobile device via a proxy operable to retrieve the search key from a packet transmitted from the mobile device, performing a search at the network device for local content associated with the search key, and transmitting the local content from the network device for display on the mobile device. An apparatus and logic are also disclosed herein.