Network-Based Targeted Advertising System
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Solution Overview
Problem
Traditional online advertising lacks the ability to effectively target specific geographic locations and demographic profiles, resulting in inefficient ad delivery and reduced consumer engagement.
Innovation Solution
A telecommunication system that utilizes a network of nodes, including user nodes, content provider nodes, ad selection nodes, and user identification nodes, to deliver targeted advertisements based on geographic location and demographic data, allowing advertisers to define ad regions, demographics, and distribution parameters through a series of interfaces and databases.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional online advertising is used, then advertising coverage is broad, but advertising precision and consumer engagement are poor
Solution Approach 1:
The patent segments the advertising system into multiple specialized nodes: user nodes for receiving content, content provider nodes for delivering content, user identification nodes for determining geographic location and demographic profile, and ad selection nodes for selecting targeted advertisements. This segmentation allows each node to perform its specific function efficiently, improving advertising precision while maintaining system-wide coordination.
Solution Approach 2:
The system performs preliminary actions by determining the user's geographic location and demographic profile before selecting and delivering advertisements. The user identification node预先 determines these characteristics, and the ad selection node uses this information to pre-select appropriate advertisements, ensuring that the right ads are delivered to the right users before the advertising opportunity is lost.
2Productivity
If targeted advertising based on geographic location and demographic profile is implemented, then advertising effectiveness is improved, but system complexity increases
Solution Approach 1:
The patent merges multiple functions into integrated nodes to reduce overall system complexity. The ad selection node combines advertisement selection, geographic location-based filtering, and demographic profile matching into a single integrated component. Similarly, the user identification node combines geographic location determination and demographic profile determination into one unified node, simplifying the system architecture while maintaining advertising effectiveness.
Solution Approach 2:
The patent introduces intermediary nodes that facilitate communication between different parts of the system. The user identification node acts as an intermediary between the content provider node and the ad selection node, translating user characteristics into usable advertising criteria. The ad selection node serves as an intermediary between the advertisement database and the user, selecting and delivering appropriate advertisements based on user profiles, thereby simplifying the overall system architecture.
Data Source
AI summary
A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and an user identification node. A user signal indicative of an information request is routed through the system to determine a geographic location of the user and/or a demographic profile of the geographic location. An advertiser corresponding to the geographic location and/or demographic profile is thereafter communicated to the user.