Neural Network Media Content Prediction System

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Solution Overview

Problem

Conventional media campaigns are time-consuming and expensive, often resulting in unsuccessful media campaigns due to the inefficiency in determining the efficacy of media content in encouraging desired behaviors.

Innovation Solution

A neural network database is developed to associate media characteristics with feature information, allowing for the selection of media characteristics tailored to specific target audiences based on personal characteristics, with the goal of encouraging specific behaviors.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If conventional media campaigns use focus groups and iterative content revision, then media content can be tested and refined, but the process becomes time-consuming and expensive

Engineering Contradiction:
Improveefficacy of media contentVSAvoidtime for content revision
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent applies preliminary action by pre-training neural network models on audience behavior data before actual media content deployment. The system performs prospective analysis to predict audience responses in advance, allowing content optimization before release rather than through iterative post-release testing. This eliminates the need for time-consuming focus groups and multiple content revisions while maintaining reliability through data-driven predictions.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If conventional media campaigns use focus groups and iterative content revision, then media content can be tested and refined, but the cost increases

Engineering Contradiction:
Improveefficacy of media contentVSAvoidcost of media campaign
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The patent replaces the mechanical system of human focus groups and manual content revision with an automated neural network-based prediction system. The neural networks process audience data and generate content recommendations algorithmically, eliminating the need for expensive human testing sessions and iterative manual revisions. This substitution dramatically reduces costs while maintaining or improving content efficacy through scalable automated analysis.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Loss of time

If neural network modeling is used to predict audience response, then media content efficacy can be determined in advance, but the system complexity increases

Engineering Contradiction:
Improvetime for content developmentVSAvoidcomplexity of prediction system
Core Design Contradiction:
Loss of timeVSDevice complexity

Solution Approach 1:

The patent applies universality by developing a multi-functional neural network system that handles multiple media content types (video, audio, text) and multiple prediction objectives (audience engagement, behavior change, sentiment analysis) within a single integrated platform. The same neural network infrastructure serves various media formats and analytical purposes, reducing overall system complexity compared to having separate systems for each function while still enabling advance determination of content efficacy.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250036912A1Prospective Media Content Generation Using Neural Network Modeling
Publication Date: 2025.01.30 THE NIELSEN CO (US) LLC
  • US20250036912A1 patent drawing
  • US20250036912A1 patent drawing
  • US20250036912A1 patent drawing

AI summary

A system for prospectively identifying media characteristics for inclusion in media content is disclosed. A neural network database including media characteristic information and feature information may associate relationships among the media characteristic information and feature information. Personal characteristic information associated with target media consumers may be used to select a subset of the neural network database. A first set of nodes, representing selected feature information, may be activated. The node interactions may be calculated to detect the activation of a second set of nodes, the second set of nodes representing media characteristic information. Generally, a node is activated when an activation value of the node exceeds a threshold value. Media characteristic information may be identified for inclusion in media content based on the second set of nodes.