Neural Network Training Using Exchange Data Insights

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Solution Overview

Problem

Current neural networks are not effectively utilized to suggest timely and accurate corrective actions when a product is exchanged due to the reason 'found a better item', as this information is not leveraged by sellers and manufacturers.

Innovation Solution

A neural network training process that evaluates return data against a threshold, generates insights by comparing attribute data of the original and new products, and updates the threshold based on feedback from implemented corrective actions, such as adjusting product displays or manufacturing improvements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If neural networks are used for product return analysis, then accuracy in identifying exchange reasons can be improved, but the system cannot effectively leverage 'found a better item' data to suggest corrective actions

Engineering Contradiction:
Improveaccuracy in identifying exchange reasonsVSAvoidunused exchange data
Core Design Contradiction:
Measurement precisionVSLoss of information

Solution Approach 1:

The system implements feedback loops where return data insights trigger corrective actions (such as adjusting product displays, modifying product attributes, or updating marketing strategies), and the results of these actions are fed back into the neural network to continuously improve future recommendations. This closes the information loop that was previously lost.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The neural network acts as an intermediary between raw return data and actionable insights. It processes unstructured return reasons, identifies patterns like 'found a better item', and translates them into structured corrective actions that can be implemented by sellers or manufacturers.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If exchange data is leveraged to generate corrective actions, then product offerings can be improved, but the system lacks mechanisms to process and act on this data timely

Engineering Contradiction:
Improveproduct offering qualityVSAvoidresponse time for corrective actions
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary analysis of return data in real-time as returns are processed. By immediately identifying 'found a better item' patterns and generating corrective actions at the point of data collection, the system eliminates delays associated with batch processing or manual analysis later in the workflow.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The neural network autonomously processes return data, identifies actionable insights, and generates corrective actions without requiring manual intervention. The system serves itself by automatically translating raw data into implemented improvements, reducing the time loss associated with human review and decision-making.

Inventive Principle:
Principle #25Self-service

3Measurement precision

If the neural network processes detailed return data to generate insights, then the quality of corrective actions improves, but the complexity of data processing increases

Engineering Contradiction:
Improvequality of corrective actionsVSAvoiddata processing complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system extracts only the most relevant features and patterns from detailed return data that are necessary for generating high-quality corrective actions. By focusing on key attributes like exchange reasons, product comparisons, and customer feedback themes, the system maintains processing quality while reducing unnecessary complexity.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The neural network applies different processing strategies to different types of return data based on their specific characteristics. For example, it may use specialized processing for product attribute comparisons versus customer sentiment analysis, optimizing the quality of corrective actions for each data type while managing overall system complexity.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20240095516A1Neural network training using exchange data
Publication Date: 2024.03.21 INTERNATIONAL BUSINESS MACHINE CORPORATION
  • US20240095516A1 patent drawing
  • US20240095516A1 patent drawing
  • US20240095516A1 patent drawing

AI summary

A computer-implemented process for training a neural network includes the following operations. Return data received from a return channel is evaluated against a threshold. Based upon the threshold being satisfied, the return data is validated, and the return data is cognitive processed to generate a return insight. Using the neural network and based upon the return insight, a corrective action is generated. The neural network is trained using feedback generated based upon the corrective action. The threshold is then updated using the neural network.