Neural Network for Multi-Level Hierarchical Demographic Classification

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Solution Overview

Problem

Existing methods and apparatus fail to efficiently classify individuals into multi-level hierarchical demographic categories due to the vast amount of data available, making manual classification infeasible and prior solutions unable to properly address inter-relatedness between classification levels.

Innovation Solution

A neural network with multiple output layers and a loss function that includes contributions from multiple hierarchical output layers is used to perform multi-level hierarchical demographic classification, ensuring accurate and interconnected classification decisions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual classification methods are used for demographic categorization, then classification accuracy can be maintained through human judgment, but the process becomes infeasible due to the vast amount of data available

Engineering Contradiction:
Improveclassification accuracyVSAvoidclassification efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The patent replaces manual mechanical classification processes with an automated neural network system. The neural network processes demographic data through multiple hierarchical levels (e.g., age groups, income brackets, geographic regions) simultaneously, achieving both high classification accuracy and efficiency that manual methods cannot attain due to the volume of data involved.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If prior classification solutions are applied, then processing speed can be improved, but they fail to properly address the inter-relatedness between classification levels

Engineering Contradiction:
Improveprocessing speedVSAvoidclassification consistency
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The patent implements a nested hierarchical structure where classification levels are organized in nested categories (e.g., broad demographic categories containing sub-categories containing further sub-categories). The neural network processes these nested levels simultaneously, ensuring that classifications at each level are consistent with parent and child levels, thereby maintaining reliability while achieving fast processing.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The patent adds a hierarchical dimension to the classification system, organizing demographic data into multiple nested levels rather than treating all categories as flat and independent. This dimensional structure allows the neural network to process inter-related classifications systematically, maintaining consistency across levels while improving processing efficiency.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11514465B2Methods and apparatus to perform multi-level hierarchical demographic classification
Publication Date: 2022.11.29 THE NIELSEN CO (US) LLC
  • US11514465B2 patent drawing
  • US11514465B2 patent drawing
  • US11514465B2 patent drawing

AI summary

Methods and apparatus to perform multi-level hierarchical demographic classification are disclosed. An example apparatus includes a neural network structured to process inputs at an input layer to form first outputs at a first output layer representing first possible classifications of an individual according to a demographic classification system at a first hierarchical level, and to process the first outputs to form second outputs at a second output layer representing possible combined classifications of the individual corresponding to combinations of the first possible classifications and second possible classifications of the individual according to the classification system at a second different hierarchical level; and a selector to select one of the second outputs, and associate with the individual a respective one of the first possible classifications and a respective one of the second possible classifications corresponding to a respective one of the possible combined classifications represented by the selected second output.