Intelligent Product Recommendation System Using Neural Networks

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Solution Overview

Problem

Existing product recommendation systems rely heavily on consumer selection patterns and fail to accurately predict product performance for incremental responses, as they do not account for disparate consumer conditions and complex product performance, leading to unreliable recommendations.

Innovation Solution

A system utilizing neural networks and collaborative/content-based filters that process multivariate data to provide individualized product recommendations based on objective and subjective feedback, optimizing segmentation and performance-based learning to predict consumer preferences and product performance accurately.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If existing recommendation systems use consumer selection patterns, then they can provide product recommendations, but they fail to accurately predict product performance for incremental responses

Engineering Contradiction:
Improveproduct performance prediction accuracyVSAvoidrecommendation reliability
Core Design Contradiction:
Measurement precisionVSReliability

Solution Approach 1:

The patent segments consumers into distinct groups based on their conditions, characteristics, and responses to products. By dividing the consumer population into segments with similar profiles, the system can provide more accurate performance predictions for each segment rather than using generic selection patterns, thereby improving measurement precision while maintaining recommendation reliability

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent changes the parameters used for recommendations from simple selection patterns to multivariate data including consumer conditions, product attributes, and performance metrics. This parameter transformation enables accurate prediction of incremental responses by considering multiple factors simultaneously, resolving the contradiction between prediction accuracy and recommendation reliability

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If the system collects and processes multivariate data from consumers, then recommendation accuracy improves, but system complexity increases

Engineering Contradiction:
Improverecommendation accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces neural networks as intermediary components that automatically process and analyze multivariate consumer data. These neural network intermediaries handle the complexity of processing multiple data variables, extracting meaningful patterns, and generating accurate recommendations, thereby improving recommendation accuracy while managing system complexity through automated intelligence

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces traditional mechanical recommendation systems with neural network-based intelligent systems. This substitution allows the system to automatically process complex multivariate data without requiring manual configuration or simple rule-based logic, enabling high recommendation accuracy while the neural networks manage the computational complexity internally

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If the system uses neural networks and collaborative filtering, then it can handle complex product performance prediction, but processing time and computational resources increase

Engineering Contradiction:
Improveproduct performance prediction capabilityVSAvoidprocessing time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent performs preliminary actions by pre-training neural networks with extensive consumer data and product information before actual recommendation generation. This pre-processing allows the system to quickly make accurate predictions during runtime, enhancing adaptability for complex product performance prediction while reducing processing time when recommendations are actually needed

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements collaborative filtering and neural network processing selectively for products and consumers where complex prediction is most beneficial, rather than applying these computationally intensive methods uniformly to all recommendations. This partial application reduces overall processing time while maintaining high adaptability for complex product performance prediction cases

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS7809601B2Intelligent performance-based product recommendation system
Publication Date: 2010.10.05 KENVUE BRANDS LLC
  • US7809601B2 patent drawing
  • US7809601B2 patent drawing
  • US7809601B2 patent drawing

AI summary

Systems and methods of utilizing communications networks and multivariate analysis to predict or recommend optimal products from a predefined population of commercially available products are disclosed. The recommendations are based on intelligence contained in processing elements and subjective and/or objective product information received from consumers or input to the systems as part of their initial setup. The output of the systems comprise sets of products that they predict the consumer will prefer and/or perform well for the problem or concern identified by the consumer. The performance and preference predictions are a function of consumer problems and product responsiveness patterns. Objective product information is generally obtained with diagnostic instruments. Data measured with the diagnostic instruments may be communicated to the data processing portions of the invention via the Internet. The outputs of the data processing portion of the system may be presented to consumers via the Internet as well.