Neural Network Stakeholder Simulation for Design Feedback

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Solution Overview

Problem

The conventional product design process is hindered by miscommunication and inefficiency due to differing opinions and priorities among stakeholders, leading to friction and increased costs in accommodating feedback, as designers typically do not see full stakeholder feedback until the end of the design process.

Innovation Solution

A machine-assisted collaborative product design system that uses neural networks to simulate stakeholder personas, aggregate individual scores, and provide a summary of aggregated feedback, facilitating cross-functional understanding and compromise through machine learning and behavioral science.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If feedback is collected through standard communication means (in-person meetings and email) until the end of the design process, then all stakeholder feedback is eventually gathered, but the design process becomes time-consuming and costly to redesign

Engineering Contradiction:
Improvestakeholder feedbackVSAvoiddesign process time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system performs preliminary actions by simulating stakeholder feedback and providing predictions about stakeholder reactions before the actual design process completes. This allows designers to anticipate and address stakeholder concerns early, avoiding costly redesigns later while ensuring all stakeholder perspectives are considered.

Inventive Principle:
Principle #10Preliminary action

2Manufacturing precision

If designers prioritize innovation and aesthetics, then product design quality is improved, but stakeholder alignment deteriorates due to conflicting priorities

Engineering Contradiction:
Improvedesign qualityVSAvoidstakeholder alignment
Core Design Contradiction:
Manufacturing precisionVSStability of the object's composition

Solution Approach 1:

The system implements feedback by providing designers with predicted stakeholder reactions and feedback on their design choices. This allows designers to understand how their innovation-focused decisions will be received by stakeholders with different priorities, enabling them to adjust designs to maintain both quality and stakeholder alignment.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The AI system acts as an intermediary between designers and stakeholders, translating stakeholder priorities and concerns into actionable feedback. This mediator helps bridge the gap between designer priorities (innovation/aesthetics) and stakeholder priorities (feasibility, market appeal), facilitating better alignment without compromising design quality.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If multiple stakeholder perspectives are considered, then comprehensive understanding is improved, but communication complexity increases

Engineering Contradiction:
Improvecross-functional understandingVSAvoidcommunication structure
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system provides self-service by automatically gathering, analyzing, and synthesizing feedback from multiple stakeholder perspectives. Instead of requiring complex manual coordination among stakeholders, the AI system independently manages the complexity of multi-perspective analysis and presents integrated insights to designers, reducing communication overhead while maintaining comprehensive understanding.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20230185997A1System and method for machine-assisted collaboration in product design
Publication Date: 2023.06.15 TOYOTA RESEARCH INSTITUTE INC
  • US20230185997A1 patent drawing
  • US20230185997A1 patent drawing
  • US20230185997A1 patent drawing

AI summary

A method for machine-assisted collaborative product design is described. The method includes training a neural network to simulate a plurality of stakeholder personas in a product review process to provide a plurality of stakeholder models. The method also includes simulating, using the plurality of stakeholder models, the plurality of stakeholder personas in the product review process of a potential product. The method further includes aggregating individual scores output from the plurality of stakeholder models corresponding to each of the plurality of stakeholder personas regarding the potential product; wherein each of the individual scores corresponds to a stakeholder persona and that stakeholder persona's reaction to the potential product. The method also includes displaying a summary providing an overview of the aggregated individual scores regarding the potential product to a user.