Neurological Profile Generation for Personalized Advertising
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Solution Overview
Problem
Conventional advertising systems are limited in tailoring content to individual users' neurological profiles, as they primarily rely on demographic information and fail to account for cognitive, social, and emotional behaviors influenced by genetic and environmental factors, leading to ineffective market matching and stimulus presentation.
Innovation Solution
A system that generates neurological profiles based on user input, activity, social, environmental, and genetic factors, along with neuro-response data, to match users with targeted market categories and stimulus materials, such as introversion/extroversion levels, visual element processing capabilities, and dynamism needs, using techniques like EEG and fMRI to tailor advertising and media presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional advertising systems use demographic information for personalization, then basic market segmentation is achieved, but the ability to tailor results to individual neurological profiles remains limited
Solution Approach 1:
The patent segments the market by creating distinct neurological profile categories (e.g., introvert/extrovert, visual/spatial processing types) and matches advertising content to these segments. This allows granular personalization beyond traditional demographics by dividing the audience into neurologically-based groups and tailoring stimulus presentation to each group's characteristics.
Solution Approach 2:
The system changes the parameters used for market segmentation from traditional demographic variables (age, gender, location) to neurological parameters (introversion level, visual processing capacity, simultaneous element processing). This parameter transformation enables more precise personalization by capturing cognitive and behavioral traits that demographics cannot reveal.
2Productivity
If advertising content is generalized for broad audiences, then delivery efficiency is maintained, but user engagement and attention decrease
Solution Approach 1:
The system performs preliminary assessment of user neurological profiles through testing and data collection before advertising delivery. By determining introversion levels, visual processing capacities, and other neurological characteristics in advance, the system can pre-customize advertising content and stimulus parameters to match each user's profile, ensuring high engagement from the first exposure without sacrificing delivery efficiency.
Solution Approach 2:
The advertising system dynamically adjusts stimulus parameters (such as number of visual elements, complexity, presentation pace) based on the user's neurological profile. This dynamic customization allows the system to optimize engagement for each individual while maintaining efficient automated delivery, as the content adapts to the user's cognitive processing capabilities in real-time.
Data Source
AI summary
A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.