News Feed Boost Module for Organization Communication
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Organization news sites lack the ability to dynamically prioritize and promote specific news posts within user feeds, leading to potential overshadowing of important content by newer posts, which can hinder effective communication within the organization.
Innovation Solution
A boost module is introduced that allows administrators to set parameters for news posts, such as boosting until viewed, for a specified number of impressions, or until a particular date, and setting a rank relative to other posts, enabling customizable promotion and prioritization within user feeds.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If news posts are displayed based on creation priority, then newer posts are automatically promoted, but important older posts may be overshadowed and lost
Solution Approach 1:
The system applies preliminary action by allowing administrators to pre-assign boost parameters and priority levels to news posts before they are published. This ensures that important posts are pre-configured with visibility enhancements, so they automatically receive appropriate prominence in the news feed without requiring real-time intervention when competing posts are created.
2Loss of information
If administrators can pin news items to the top, then important posts gain visibility, but the system lacks flexible prioritization control
Solution Approach 1:
The system implements parameter changes by introducing multiple boostable parameters including priority level, boost duration, boost intensity, and target audience segments. Administrators can adjust these parameters dynamically to fine-tune the visibility and positioning of news posts, transforming the rigid pinning mechanism into a flexible prioritization system with granular control over how, when, and to whom posts are promoted.
3Adaptability or versatility
If multiple boost parameters are introduced, then prioritization flexibility increases, but system complexity increases
Solution Approach 1:
The system applies segmentation by dividing the boost configuration into distinct, independently manageable parameters such as priority level, duration, intensity, and audience targeting. Each parameter can be configured and adjusted separately, allowing administrators to modify specific aspects of post promotion without having to manage all parameters simultaneously, thereby reducing the perceived complexity while maintaining versatility.
Data Source
AI summary
A system and method for boosting items or news posts in a news feed on an organization news site. A boost module allows an organization communicator or administrator to set boost parameters for a selected news post. The boost parameters may include boosting a news post until it is viewed, boosting for a number of impressions, boosting until a particular date, and setting a rank for the news post relative to other boosted items. Boosting a news post may be done when the news post is created and published or after it has been published. Boosted items or news posts may include an icon or symbol to indicate the item is boosted in the user's newsfeed.