News Feed Control Modes for Content Relevance and Clutter Reduction

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

As social networks expand and user interests become more varied, news feeds become overwhelmed with content items of differing subject matter, leading to diminished user experience as relevant information is buried among irrelevant content, making it difficult for users to discover interesting information.

Innovation Solution

Implementing control modes such as identity-based, event-based, and elimination modes in news feed systems to selectively filter and prioritize content items based on user preferences, featuring prominent display of relevant content and aggregation of items from prolific sources, ensuring users see the most relevant information first.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the social network expands and user interests become more varied, then the diversity of content items in the news feed increases, but the relevance of individual content items decreases as they are buried among irrelevant content

Engineering Contradiction:
Improvecontent diversityVSAvoidinformation relevance
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent segments the news feed into different sections or categories based on user interests and content types. By dividing the homogeneous feed into heterogeneous segments, relevant content is grouped together and made more discoverable, while maintaining overall content diversity. This resolves the contradiction by organizing diverse content in a way that preserves relevance within each segment.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by tailoring the news feed presentation to different user preferences, devices, and contexts. Different sections of the feed have different organization and prioritization rules based on local user characteristics. This allows the system to maintain high relevance for each user while accommodating diverse content types through localized optimization.

Inventive Principle:
Principle #3Local quality

2Loss of information

If control modes are implemented to filter and prioritize content items, then the relevance of content items improves, but the system complexity increases

Engineering Contradiction:
Improveinformation relevanceVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent implements dynamic control modes that automatically adjust based on user behavior, context, and content characteristics. Rather than static filtering rules, the system dynamically prioritizes and organizes content based on real-time signals. This reduces the apparent complexity for users while maintaining sophisticated relevance filtering through adaptive algorithms that learn and adjust automatically.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent enables the system to self-adjust and self-optimize through automated learning from user interactions. The control modes continuously refine their filtering and prioritization based on user feedback without requiring manual configuration. This self-service capability reduces the operational complexity while maintaining high relevance through continuous automatic optimization.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS10535105B2Systems and methods to control provision of content items in a feed
Publication Date: 2020.01.14 META PLATFORMS INC
  • US10535105B2 patent drawing
  • US10535105B2 patent drawing
  • US10535105B2 patent drawing

AI summary

Systems, methods, and non-transitory computer readable media are configured to provide a plurality of control modes to selectively control display of content items in a news feed of a user. One or more content items associated with a predetermined entity selected by the user or a predetermined event are identified based on at least one control mode of the plurality of control modes. Display of at least one content item of the one or more content items is provided in the news feed of the user.