NFC Antenna Positional Overlap with Display Panel

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing display apparatuses for digital signage face challenges in establishing near field communication with mobile terminals without causing malfunctions and increasing maintenance burdens, as they require mechanisms for moving reader/writer antennas to specific positions.

Innovation Solution

A display apparatus with integrated NFC antennas positioned to overlap with the display section, accompanied by a server that provides display position information to guide the mobile terminal into proximity with the antennas, facilitating communication while minimizing maintenance and malfunctions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a mechanism for moving the reader/writer antenna to a position corresponding to a mark on the advertisement panel is employed, then near field communication can be established with mobile terminals, but malfunctions occur and maintenance burden increases

Engineering Contradiction:
Improvenear field communication establishmentVSAvoidantenna moving mechanism
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent extracts the antenna moving mechanism from the system and eliminates it entirely. Instead of moving the antenna to different positions, the system uses a single stationary antenna that communicates with mobile terminals regardless of their position on the display panel, thereby resolving the contradiction between communication reliability and device complexity

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The antenna is designed to serve multiple positions and functions simultaneously. A single antenna can establish near field communication with mobile terminals at various locations on the display panel without requiring mechanical movement, making the system more reliable and easier to maintain

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of repair

If the antenna is positioned at a fixed location on the display apparatus, then maintenance burden is reduced, but near field communication with mobile terminals at various positions becomes difficult

Engineering Contradiction:
Improvemaintenance burdenVSAvoidnear field communication establishment
Core Design Contradiction:
Ease of repairVSReliability

Solution Approach 1:

The patent extends the communication coverage of the stationary antenna across the entire display panel area. By optimizing the antenna design and signal propagation, a single fixed antenna can effectively communicate with mobile terminals positioned at various locations, eliminating the need for mechanical movement while maintaining communication reliability

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables reliable near field communication with mobile terminals while reducing maintenance needs and minimizing content viewing obstruction.

Implementation Method 1

at least one antenna for carrying out near field communication with a mobile terminal

Methodology Applied
Scientific EffectNear field communication: Electromagnetic Induction

Data Source

PatentUS10311260B2Display apparatus, image display system, and information providing server
Publication Date: 2019.06.04 SHARP KK
  • US10311260B2 patent drawing
  • US10311260B2 patent drawing
  • US10311260B2 patent drawing

AI summary

The present disclosure facilitates the establishment of near field communication with a mobile terminal while also preventing malfunctions and an increase in burden of maintenance. A display apparatus (10) includes: at least one antenna (140) for carrying out near field communication with a mobile terminal (20), the at least one antenna being provided so as to positionally overlap with a display section (160). In a case where the mobile terminal comes into proximity to the display section, the display section is caused to display a guide for bringing the mobile terminal in proximity to at least one of the at least one antenna.