NFC Circuit Event Field Conversion for Interaction Analytics
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Solution Overview
Problem
Existing Near Field Communication (NFC) systems lack efficient methods to track and analyze interactions between NFC devices and tags, particularly in applications like Smart Posters, where data on user interactions and analytics are needed for marketing and advertising purposes.
Innovation Solution
The implementation of an NFC circuit that updates an event field indicative of interaction occurrences and converts it into a readable format, allowing for automatic communication and processing of data, such as unique identifiers and counters, to a back-end system for analytics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If NFC systems use standard data formats for communication, then compatibility between devices is improved, but the ability to track and analyze interaction events is lost
Solution Approach 1:
The NFC data structure is segmented into separate fields: a first data field for standard NDEF message data ensuring compatibility, and a second data field for event tracking information. This segmentation allows both compatibility and event tracking to coexist without interference.
Solution Approach 2:
An intermediary data structure (the combined data field containing both standard and event data) acts as a mediator between the NFC communication protocol and the event tracking system. This intermediary preserves standard compatibility while enabling event analytics through the embedded event data.
2Loss of information
If NFC circuits store detailed event data for analytics, then marketing insights are improved, but the complexity of the communication system increases
Solution Approach 1:
Event tracking functionality is extracted as a separate, dedicated component within the NFC circuit. This extraction allows the event tracking subsystem to operate independently with its own data structure, reducing the complexity burden on the main communication system while preserving analytics capabilities.
Solution Approach 2:
Event data is collected and stored in a predetermined format during the NFC interaction itself, before any analytics processing is required. This preliminary action simplifies subsequent analysis by having ready-to-use structured event data without requiring complex real-time processing.
3Ease of operation
If NFC devices automatically convert data formats, then data accessibility is improved, but processing time increases
Solution Approach 1:
Data format conversion is performed preliminarily during the data collection phase, with event data being formatted into a standardized structure at the source. This preliminary formatting eliminates the need for time-consuming conversion operations during data retrieval or analysis phases.
Solution Approach 2:
The data conversion process changes parameters by maintaining a fixed, predetermined output format for event data. This parameter standardization allows for efficient, predictable conversion operations that minimize processing time while ensuring broad accessibility.
Data Source
AI summary
In one embodiment, a communication apparatus is provided. The apparatus includes a near field communication circuit designed to update at least one event field, associated with a number of occurrences of at least one event, which converted from a first data coding format to a second data coding format and provided in an external communication message that is communicated automatically or in response to receiving an access command. Also included in the instant specification are communication systems, and methods of communicating.