NFC Reward Routing for Cross-Channel Marketing Verification
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Solution Overview
Problem
Existing offline marketing systems limit the use of rewards such as points or coupons to in-store accumulation and redemption, restricting their availability and failing to guide users to business sites based on their consumption patterns.
Innovation Solution
An online/offline marketing management server utilizing NFC tags that communicate with user terminals to recognize and reward users for visiting business sites, incorporating sound wave and pattern information, and using drones to guide routes and manage reward distribution based on consumption patterns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If points are accumulated through advertisement viewing at affiliated stores using POS terminals, then points can be settled through cashier operations, but the available range of point usage is limited
Solution Approach 1:
The patent applies universality by enabling points to be used not only at affiliated stores but also at online stores and other partner businesses. The point system is designed to work across multiple channels (offline POS terminals, online platforms, mobile devices), transforming a store-specific reward system into a universal currency that can be redeemed across diverse business types and platforms.
Solution Approach 2:
The patent introduces an intermediary platform that connects affiliated stores, online stores, and user devices. This intermediary system manages point accumulation, storage, and redemption across different channels, enabling seamless transfer and usage of points beyond single-store boundaries while maintaining centralized control over the point system.
2Reliability
If NFC tags are used to recognize user visits at business sites, then users can receive reward means, but additional verification mechanisms are needed to ensure actual visit
Solution Approach 1:
The patent merges multiple verification methods including NFC tag recognition, sound wave verification, and pattern recognition into a unified visit verification system. By combining these different verification mechanisms, the system achieves higher reliability in confirming actual user visits while distributing the complexity across multiple simple, complementary technologies rather than relying on a single complex verification method.
3Ease of operation
If drones are used to provide route guidance and manage NFC tags, then user guidance to business sites is enhanced, but system complexity and operational requirements increase
Solution Approach 1:
The patent applies self-service by enabling drones to autonomously perform NFC tag placement, route guidance, and verification functions without requiring constant human intervention. The drones are equipped with onboard navigation and NFC capabilities, allowing them to independently navigate to business sites, attach or recognize NFC tags, and provide directional guidance to users, thereby reducing operational complexity despite the advanced technology involved.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables efficient reward distribution and optimized marketing by paying users for recognizing NFC tags, guiding them to relevant business sites, and providing additional rewards for actual visits, enhancing user engagement and business site traffic.
Implementation Method 1
an online/offline marketing management server using a near-field communication (NFC) tag includes a communication unit configured to communicate with a user terminal, an NFC tag managing unit configured to manage NFC tag information formed at a business site
Implementation Method 2
The reward means managing unit may compare first sound wave information transmitted from the user terminal and second sound wave information transmitted from the business site and pay an additional reward means to the account of the user terminal when the first sound wave information matches the second sound wave information
Data Source
AI summary
The present invention relates to an online/offline market management server using a near-field communication (NFC) tag. The online/offline marketing management server using an NFC tag according to an embodiment of the present invention includes a communication unit configured to communicate with a user terminal, an near-field communication tag managing unit configured to manage NFC tag information formed at a business site; a reward means managing unit configured to accumulate a reward means, such as points or a coupon, on an account of the user terminal or manage the reward means to be used when the NFC tag is recognized from the user terminal; and a route guiding unit configured to acquire a user's consumption pattern according to time and region from the user terminal and display at least one activity route on an electronic map to provide a schedule by which reward means of a plurality of business sites can be accumulated or used.