NFC Tag URL Remapping for Dynamic Content Updates

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Solution Overview

Problem

Current methods for providing product information to consumers, such as RFID tags and NFC technology, are limited in their ability to dynamically update content and adapt to user behavior, often requiring users to download specific applications to access enriched content, which can be cumbersome and inefficient.

Innovation Solution

A system and method utilizing NFC RFID tags that allow users to scan a tag or QR code with a generic application to retrieve a link for downloading a suited application, enabling subsequent scans to provide enriched content like text, audio, and video, with URL remapping for multi-platform compatibility and unique identifiers for security and content retrieval.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If NFC RFID tags are used to provide product information, then consumers can access product data, but the content cannot be dynamically updated or changed without replacing the entire tag or over-labeling

Engineering Contradiction:
Improvecontent update capabilityVSAvoidtag replacement complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the information storage function from the NFC tag itself. The NFC tag only stores a URL, while the actual product information is stored separately on a web server. This allows the content to be updated independently without replacing the physical tag, resolving the contradiction between content adaptability and tag replacement complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

A web server acts as an intermediary between the NFC tag and the consumer's mobile device. The tag contains a URL that points to the server, which then delivers the actual product information. This intermediary layer enables dynamic content updates without modifying or replacing the NFC tag infrastructure.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If consumers scan NFC tags with mobile devices to access enriched content, then user experience is enhanced, but users must download specific applications which is cumbersome and inefficient

Engineering Contradiction:
Improvecontent access convenienceVSAvoidapplication download time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system uses a universal web browser interface that works across all mobile platforms (iOS, Android, etc.) without requiring platform-specific applications. The NFC tag contains a URL that can be accessed by any device with internet connectivity and a web browser, eliminating the need for users to download specialized applications while still providing enriched content through web technologies like HTML5, audio, and video.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This approach simplifies the installation of mobile applications, enhances user experience by providing relevant content, and offers a powerful marketing strategy by adapting to user behavior, while ensuring secure and platform-specific content delivery.

Implementation Method 1

Near-field communication (NFC) is a type of radio frequency communication technology, operating at about 13.56 MHz and at bandwidth of about 2 MHz, which allows for read-only and read-write communications between a NFC-enabled RF tag reader and a NFC-enabled tag. NFC operation is based on inductive coupling between two loop antennas, which allows for sharing of power and data between NFC-enabled devices.

Methodology Applied
Scientific EffectNear-field communication (NFC): Electromagnetic Induction

Data Source

PatentUS10607238B2Apparatus, system and method for consumer tracking consumer product interest using mobile devices
Publication Date: 2020.03.31 AVERY DENNISON RETAIL INFORMATION SERVICES LLC
  • US10607238B2 patent drawing
  • US10607238B2 patent drawing
  • US10607238B2 patent drawing

AI summary

According to at least one exemplary embodiment, methods, systems and apparatuses for communication may be shown and described. These can include the use of near field communications (NFC), for example a NFC RFID tag, label or inlay that is able to communicate with a NFC-enabled device, for example a mobile or smart phone or other portable device having a scanner or reader. Further, any number of NFC RFID tags may be associated with any desired products or services, allowing NFC-enabled devices to read or scan the NFC RFID tags and access data or information provided by the NFC RFID tags, which may be associated with products or services to which the NFC RFID tags are coupled to.