NFT Trading Module for Media Playback Integration
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Solution Overview
Problem
Current ecosystems for trading non-fungible tokens (NFTs) related to media assets, such as movie scenes, are inefficient, making it difficult for users to discover and purchase specific NFTs without interrupting media playback.
Innovation Solution
A computer-implemented method and apparatus that obtain a scene from a media asset, determine if it comprises a product using machine learning, match an NFT to an advertiser based on the product, and present an option to purchase the NFT seamlessly during media playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users search for NFTs on a separate device or system, then they can discover and purchase NFTs, but media playback is interrupted and user experience deteriorates
Solution Approach 1:
The patent merges the NFT marketplace functionality with the media distribution platform by integrating the NFT module into the existing media player interface. This allows users to discover and purchase NFTs related to media scenes directly within the playback environment, eliminating the need to switch devices or systems and preventing playback interruption.
Solution Approach 2:
The patent introduces an intermediary NFT module that acts as a bridge between the media content and the blockchain ecosystem. This module receives media scene data, generates or retrieves corresponding NFTs, and presents purchase options to users within the media player interface, facilitating seamless integration without disrupting the media playback experience.
2Adaptability or versatility
If a separate NFT marketplace platform is used, then NFT trading functionality is provided, but the ecosystem complexity increases and user experience deteriorates
Solution Approach 1:
The patent implements a multi-functional NFT module that can operate within existing media distribution platforms without requiring a separate marketplace infrastructure. The module provides NFT discovery, purchase, and management capabilities integrated into the media player, allowing the same system to handle both media playback and NFT transactions, thereby reducing ecosystem complexity.
Solution Approach 2:
The patent segments the NFT marketplace functionality into a modular component that can be independently integrated into media distribution platforms. This modular approach allows platforms to adopt NFT capabilities without overhauling their entire system architecture, reducing implementation complexity while maintaining full NFT trading functionality.
3Measurement precision
If manual scene searching is required, then users can find specific NFTs, but the time required increases and productivity decreases
Solution Approach 1:
The patent performs preliminary actions by automatically analyzing media scenes and pre-generating or retrieving corresponding NFTs before users need to search for them. The system processes media content in real-time, identifies scenes with commercial value, and prepares NFT purchase options in advance, eliminating the need for manual searching and significantly improving discovery efficiency.
Solution Approach 2:
The patent implements a feedback mechanism where the system continuously monitors user interactions with media content and adjusts NFT recommendations accordingly. By analyzing user viewing behavior and preferences, the system provides personalized NFT suggestions that match user interests, improving both scene identification accuracy and discovery efficiency without requiring manual searching.
Data Source
AI summary
A computer-implemented method and an apparatus are provided for presenting an option to purchase an NFT based on a scene of a media asset to an advertiser. One example computer-implemented method includes obtaining, from a first source, a scene of a media asset, determining that the scene comprises a product, obtaining, from a second source, a non-fungible token (NFT) based on the scene, matching the NFT to an advertiser based on the product, and presenting an option to purchase the matched NFT to the advertiser.