Real Estate Visitor Tracking via Multi-Transmitter NLBS Segmentation
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Solution Overview
Problem
Existing systems fail to accurately attribute visits to real estate properties and provide credit to referral sources, especially in dense urban areas where GPS precision is inadequate, and do not connect online searches to real-world visits.
Innovation Solution
The use of multi-transmitters with Near Location-Based Services (NLBS) such as Bluetooth, WLAN, infrared, and RFID/Near Field Communication technologies to provide precise location tracking and attribution, allowing for accurate identification of visitors and their movements within real estate properties, and correlating online interest with physical visits.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If GPS-based tracking is used to monitor visitor location, then the system can track movements over large areas, but the precision is insufficient in dense urban areas
Solution Approach 1:
The system divides the tracking function into two segments: GPS for broad area coverage and NLBS (Bluetooth, WLAN, infrared, RFID) for precise location detection. This segmentation allows each technology to operate in its optimal range, with GPS handling macro-location and NLBS handling micro-location within dense urban environments.
Solution Approach 2:
NLBS technologies serve as intermediaries between GPS and the final location determination. When GPS provides a general location, NLBS technologies refine this location by detecting signals from transmitters at specific properties, providing the precision needed in dense urban areas where GPS alone is insufficient.
2Device complexity
If traditional tracking systems are used, then the system structure is simple, but they fail to connect online searches to real-world visits
Solution Approach 1:
The system merges online data (searches, inquiries) with offline data (physical visits, property tours) into a unified tracking framework. By combining digital footprints from online platforms with physical location data from mobile devices and NLBS signals, the system creates a complete attribution chain that connects potential buyers from initial online interest through to actual property visits.
3Ease of manufacture
If GPS tracking is used alone, then the system is easy to implement, but it cannot accurately attribute visits to specific properties
Solution Approach 1:
The system performs preliminary actions by pre-installing transmitters at target properties and pre-configuring the mobile application with NLBS capabilities. This preparation ensures that when a visitor approaches a property, the system can immediately detect and attribute the visit with high precision, rather than requiring complex post-processing of imprecise GPS data.
Data Source
AI summary
Computer-implemented systems, methods, and computer-readable media for tracking interest in real estate property include receiving, by at least one of one or more computing devices, first information about one or more individuals that may be interested in a real estate property and at least one referral source, and detecting, by at least one of the one or more computing devices, second information indicating that the one or more individuals has visited at least one of the one or more real estate properties. The systems, methods and media of the present disclosure may include correlating, by at least one of the one or more computing devices, the first information with the second information and providing acknowledgement based at least in part on the correlation.