Non-Expanding Interactive Video Ad with Engagement Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional online advertising methods, such as pay-per-impression and pay-per-click, face challenges in ensuring user engagement and accountability, as users often ignore advertisements, especially on long web pages, leading to diminished effectiveness and difficulty for advertisers to measure ad performance.
Innovation Solution
The implementation of a non-expanding video advertisement that displays a video loop within the ad space, requiring user interaction to play the entire video, with options to share or save content, and a compensation model based on user engagement rather than mere impressions or clicks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional banner advertisements are displayed on web pages, then advertisers can pay per impression or click, but users often ignore the advertisements leading to reduced effectiveness
Solution Approach 1:
The advertisement dynamically changes its display state based on user interaction. It transitions from a static banner to an expanded full-page video interstitial when the user clicks on it, thereby adapting to user behavior to maintain effectiveness while minimizing user disregard.
Solution Approach 2:
The advertisement transitions from a two-dimensional banner to a full-page immersive video experience, effectively adding a dimensional aspect to the user interaction. This transformation captures user attention more effectively by occupying the entire viewing space.
2Reliability
If advertisements are made expandable to full page, then user engagement increases, but users are given the option to close the video which reduces view completion
Solution Approach 1:
The system preliminarily informs the user about the advertisement content and duration before full playback begins. This advance notification manages user expectations and reduces the likelihood of premature closing, thereby improving view completion rates while maintaining engagement.
3Ease of manufacture
If advertisement size is fixed to standard units, then publishers can easily place ads, but advertisers cannot optimize ad content for different formats
Solution Approach 1:
The advertisement system dynamically adjusts its format and size. It begins as a standard-sized banner for easy placement, then expands to a full-page video when activated. This dynamic transformation allows both easy initial placement and optimized content delivery.
4Quantity of substance
If pay-per-click model is used, then advertisers pay only for user interaction, but it is difficult to measure true ad performance and accountability
Solution Approach 1:
The system implements comprehensive feedback mechanisms that track various user interactions with the advertisement, including impressions, clicks, video playback duration, and engagement metrics. This multi-dimensional feedback provides precise measurement of ad performance beyond simple click counting.
Data Source
AI summary
An embodiment is directed to a non-expanding advertisement that displays a video loop or a portion of a video within the advertisement. If the user interacts with the advertisement, the entire video is played within the advertisement without expanding. The user is not given the option to stop or pause the video. In addition, since the advertisement does not expand, the user is not given the option to close the video, ensuring that a complete view of the video is delivered to the user.