Non-Intrusive Advertisement Presentation System
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Solution Overview
Problem
Existing advertisement presentation mechanisms are either intrusive, disrupting the user's content viewing experience, or subtle, failing to effectively capture user interest, as they often require users to launch new windows or redirect from content, leading to reduced user satisfaction and ineffective advertising.
Innovation Solution
The system allows users to save advertisements for later viewing, providing a list of displayed ads, enabling users to select and explore them at their convenience, with options to replay, share, or receive reminders, and uses user preferences to inform future content and ad suggestions, integrating with social networks for sharing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are presented in place of content during predetermined periods of time, then advertising effectiveness is improved, but user content viewing experience is disrupted
Solution Approach 1:
The patent segments the advertisement viewing process into two distinct phases: (1) subtle presentation of advertisements during content viewing without disruption, and (2) dedicated advertisement viewing period where users can watch selected ads in full screen. This segmentation allows the system to achieve both advertising effectiveness and user experience by separating the non-intrusive exposure phase from the dedicated engagement phase.
2Ease of operation
If advertisements are presented in a subtle manner along with content, then user content viewing experience is maintained, but advertising effectiveness is reduced
Solution Approach 1:
The patent applies preliminary action by first exposing users to subtle advertisements during content viewing, which primes user interest without forcing engagement. Then, during a dedicated advertisement viewing period, users who showed interest can voluntarily watch full advertisements. This preliminary exposure ensures that only interested users proceed to full ad viewing, thereby maintaining advertising effectiveness while preserving user experience.
3Ease of operation
If users are redirected to another piece of content upon selecting an advertisement, then advertisement engagement is improved, but content flow continuity is disrupted
Solution Approach 1:
The patent introduces an intermediary mechanism - a dedicated advertisement viewing period that acts as a buffer between content viewing and advertisement engagement. Instead of directly redirecting users from content to advertisements (which disrupts content flow), the system uses this intermediary phase where users can selectively watch saved advertisements after content viewing concludes, thereby maintaining content flow continuity while still enabling advertisement engagement.
Data Source
AI summary
Advertisements are often presented in the context of a media content viewing experience. Advertisement presentation may be intrusive or subtle. In many instances, users may be interested in particular advertisements but may not want to disrupt a media content viewing experience by launching an advertisement window, opening an advertisement application, or otherwise being redirected to another piece of content. Consequently, mechanisms are provided to allow a user to identify advertisements or save advertisement interests for presentation at a later time. Saved advertisement interests can be used to inform future advertisement and/or content suggestions, and the user can be presented with selected advertisements within an application or through external mechanisms.