Normalized Relevance Score Blending for Search Ranking

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Solution Overview

Problem

Search engines face challenges in accurately comparing and ranking content relevance scores from different content corpora, as these scores have varying ranges and meanings across different types of content, leading to inconsistent representation of relevance in search results.

Innovation Solution

The technique involves normalizing relevance scores by generating a normalized range based on the ranges of content relevance scores from different corpora, allowing for a unified comparison and ranking of content across different categories, including social connections and public content, to provide a more relevant and blended output.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If relevance scores from different content corpora are used directly for ranking, then content from various sources can be included in search results, but the scores have varying ranges and meanings leading to inconsistent representation of relevance

Engineering Contradiction:
Improvecontent diversityVSAvoidrelevance score consistency
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The patent transforms relevance scores from different corpora by applying parameter changes through normalization. Each corpus-specific relevance score is converted to a standardized scale using learned parameters that account for the unique distribution and meaning of scores in each corpus, enabling consistent comparison across diverse content sources while preserving the original scoring characteristics of each corpus

Inventive Principle:
Principle #35Parameter changes

2Quantity of substance

If content from multiple corpora is blended in search results, then users receive more comprehensive and diverse results, but the varying score ranges make accurate comparison and ranking difficult

Engineering Contradiction:
Improvecontent volumeVSAvoidranking accuracy
Core Design Contradiction:
Quantity of substanceVSManufacturing precision

Solution Approach 1:

The patent introduces an intermediary normalization layer that mediates between diverse corpus-specific relevance scores and the unified ranking requirement. This intermediary component learns the relationship between different score distributions and transforms them into a common scale, enabling accurate ranking of blended content from multiple corpora without losing the distinctive relevance characteristics of each source

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS9286357B1Blending content in an output
Publication Date: 2016.03.15 GOOGLE LLC
  • US9286357B1 patent drawing
  • US9286357B1 patent drawing
  • US9286357B1 patent drawing

AI summary

Techniques include obtaining ranges of content relevance scores for different collections of content; generating a normalized range based on the ranges of content relevance scores; and normalizing a particular range of a particular collection of content including: generating a distribution of content relevance scores for the collection of content; identifying portions in the distribution; and generating a mapping of portions from the distribution to portions in the normalized range.