Nudge Abrasion Derivation for Behavioral Modification

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Solution Overview

Problem

Existing systems fail to effectively represent and manage the decrease in behavioral modification effect of nudges due to repeated interventions, known as nudge abrasion, which reduces their effectiveness over time.

Innovation Solution

An information processing device that acquires nudge intervention information and derives nudge abrasion information using an abrasion deriving unit, allowing for the accurate representation of nudge abrasion as a numerical value, enabling informed decision-making in nudge management.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If repeated nudge intervention is performed to promote behavioral modification, then the initial behavioral modification effect is achieved, but nudge abrasion occurs causing the effect to decrease over time

Engineering Contradiction:
Improvebehavioral modification effectVSAvoidnudge effectiveness duration
Core Design Contradiction:
ReliabilityVSDuration of action of moving object

Solution Approach 1:

The system implements feedback by deriving and utilizing nudge abrasion information to assess the current effectiveness state of nudges. The abrasion deriving unit continuously evaluates nudge intervention information and provides feedback on the degree of decrease in nudge effect, enabling the system to adaptively adjust nudge strategies based on their actual performance and wear level.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system applies dynamics by making nudge intervention strategies adaptable and changeable based on derived abrasion information. Instead of static repeated intervention, the system dynamically adjusts nudge application based on the current effectiveness state, allowing the nudge mechanism to evolve and respond to changing user responses over time.

Inventive Principle:
Principle #15Dynamics

2Productivity

If nudge intervention frequency is increased to enhance behavioral modification, then short-term effectiveness improves, but nudge abrasion accelerates reducing long-term effectiveness

Engineering Contradiction:
Improvebehavioral modification rateVSAvoidnudge effectiveness
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The system applies partial action by selectively applying nudges based on their current effectiveness state rather than uniformly repeating all nudges. By deriving nudge abrasion information, the system identifies which nudges have maintained effectiveness and which have deteriorated, applying intervention only where it remains partially effective or where alternative approaches can restore effectiveness.

Inventive Principle:
Principle #16Partial or excessive action

3Stability of the object's composition

If continuous nudge intervention is applied to maintain behavioral modification effect, then initial behavior change is sustained, but resource consumption increases and effectiveness decreases due to abrasion

Engineering Contradiction:
Improvebehavioral modification stabilityVSAvoidintervention resource consumption
Core Design Contradiction:
Stability of the object's compositionVSLoss of energy

Solution Approach 1:

The system applies discarding and recovering by identifying nudges that have become abraded and losing effectiveness, then discontinuing or modifying their application. The abrasion deriving unit detects when nudges have deteriorated, allowing the system to discard ineffective interventions and potentially recover effectiveness through strategic adjustments or alternative nudge approaches.

Inventive Principle:
Principle #34Discarding and recovering

Data Source

PatentUS20240366910A1Information processing device
Publication Date: 2024.11.07 NTT DOCOMO INC
  • US20240366910A1 patent drawing
  • US20240366910A1 patent drawing
  • US20240366910A1 patent drawing

AI summary

A nudge management device includes: a storage unit configured to store information of a nudge which is a mechanism for prompting a user to voluntarily adopt a desirable behavior; an acquisition unit configured to acquire nudge intervention information which is information associated with intervention of a nudge; and an abrasion deriving unit configured to derive nudge abrasion information indicating a degree of decrease in effect of the nudge associated with the nudge intervention information based on the nudge intervention information and to output the derived nudge abrasion information.