Device for presenting an object

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Solution Overview

Problem

Existing display stands fail to capture consumer attention and maintain focus on a single object due to distracting light effects or visible movement mechanisms, leading to a lack of interest in the exhibited items.

Innovation Solution

A display device with a combination of motorized suspension elements and light sources that create an optical illusion, making the suspension element invisible, allowing the object to appear to levitate and move along predetermined trajectories without visible support.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If light effects such as blinking, flashing, and animated backgrounds are used to capture consumer attention, then consumer attention is initially attracted, but the consumer cannot concentrate on one object because the light effects are intense and fluctuate

Engineering Contradiction:
Improvelight effects intensityVSAvoidconsumer focus on object
Core Design Contradiction:
Illumination intensityVSEase of operation

Solution Approach 1:

The patent extracts the harmful fluctuating light effects from the display system, retaining only the essential illumination function. The light source provides steady, controlled lighting that highlights the object without creating distracting fluctuations, thereby maintaining consumer focus on the object while still capturing attention.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The light source is positioned and configured to provide localized illumination specifically on the exhibited object. This creates a focused beam of light that highlights the object's features without creating widespread visual distractions, allowing consumers to concentrate on the object while still being attracted to it.

Inventive Principle:
Principle #3Local quality

2Adaptability or versatility

If motorized means and transmission means are used to move the object, then the object can be showcased dynamically, but the means of movement become visible to the consumer

Engineering Contradiction:
Improveobject movement capabilityVSAvoidvisibility of movement mechanism
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a carefully designed transmission mechanism that acts as an intermediary between the motorized means and the object. The transmission means includes elements that are either hidden from view or designed to be aesthetically pleasing, allowing the object to move dynamically while concealing the complexity of the movement mechanism from the consumer.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The display device is segmented into distinct functional areas: a visible exhibition area where the object is displayed, and a hidden technical area where the motorized means and transmission means are located. This spatial segmentation allows the movement mechanism to function while remaining invisible to the consumer, maintaining the illusion of magical object movement.

Inventive Principle:
Principle #1Segmentation

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The device effectively captures consumer attention by creating an illusion of weightless movement, maintaining focus on the object while concealing the support mechanism, enhancing consumer engagement and interest.

Implementation Method 1

The combination of said at least one light source and the means of movement is arranged to make said at least one suspension element invisible (to the consumer)

Methodology Applied
Scientific EffectOptical illusion:

Implementation Method 2

devices allowing an object to be held in the air under the influence of magnetic forces without any physical support provided to the object have been developed

Methodology Applied
Scientific EffectMagnetic forces: Magnetic Field

Data Source

PatentUS12465155B2Device for presenting an object
Publication Date: 2025.11.11 LEVITA SPRL
  • US12465155B2 patent drawing
  • US12465155B2 patent drawing
  • US12465155B2 patent drawing

AI summary

Object display device including an exhibition area including a visibility portion of the object to be exhibited and a technical area, said exhibition area being arranged to contain an object to be exhibited.