Object-Recognized SR Content for Context-Sensitive Overlay

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing synthesized reality (SR) systems lack the ability to present context-sensitive content based on recognized objects in a physical setting, often requiring user selection from a library of pre-existing content.

Innovation Solution

The system detects objects within a physical setting and presents SR content associated with those objects, using sensor data and orientation/location relative to the object, enabling dynamic and context-sensitive SR experiences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the system presents pre-existing SR content from a library, then the content is available for user selection, but the system lacks context-sensitivity and requires manual user selection

Engineering Contradiction:
Improvecontext-sensitivityVSAvoidmanual content selection
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system automatically detects objects in the physical environment and retrieves associated SR content without requiring user selection. The computing device performs object recognition, identifies relevant content from the library, and presents it automatically, allowing the system to serve itself rather than requiring manual user intervention for content selection

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system continuously monitors the physical environment through image sensors, recognizes objects in real-time, and dynamically adjusts the presented SR content based on the detected objects. This creates a feedback loop where environmental input automatically triggers appropriate content delivery, making the system context-sensitive without manual input

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If the system uses object recognition and orientation detection, then context-sensitive content is delivered, but the device complexity increases

Engineering Contradiction:
Improvedynamic content adaptationVSAvoidsensor and processing requirements
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The computing device performs multiple functions using integrated components: image capture, object recognition, orientation determination, content retrieval, and presentation. By consolidating these functions into a single multi-functional device rather than separate specialized components, the system achieves dynamic content adaptation without proportionally increasing overall device complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses an intermediary approach by leveraging existing object recognition technologies and content management systems as mediators between the physical environment and SR content delivery. Rather than building all functionality from scratch, the patent integrates existing technologies to handle the complexity of object detection and content matching

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentEP3743788B1Method and device for presenting synthesized reality content in association with recognized objects
Publication Date: 2025.12.24 APPLE INC
  • EP3743788B1 patent drawingFigure 1A
  • EP3743788B1 patent drawingFigure 1B
  • EP3743788B1 patent drawingFigure 2

AI summary

In one implementation, a method includes: obtaining image data from an image sensor; recognizing a portion of an object within the image data; obtaining synthesized reality (SR) content - such as mixed reality, augumented reality, augmented virtuality, or virtual reality content - associated with the portion of the object; and displaying the SR content in association with the portion of the object. In some implementations, the SR content is dependent on the orientation of an electronic device or the user relative to the object. In some implementations, the SR content is generated based on sensor data associated with the object.