In-Vehicle Ad Delivery Using Occupant Composition Categories
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Solution Overview
Problem
Existing advertisement systems in moving vehicles often provide information that is not user-centric, leading to user dissatisfaction and suboptimal advertising effectiveness.
Innovation Solution
An information processing device and system that uses occupant composition information to tailor advertisements by categorizing occupants based on features such as demographics and location, transmitting relevant ads to terminal devices within the vehicle for targeted and engaging content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are provided to occupants in a moving object, then advertisement delivery is achieved, but user annoyance increases and user interest decreases
Solution Approach 1:
The patent applies local quality by customizing advertisements according to specific occupant characteristics (age, gender, seating position) rather than providing uniform advertisements to all occupants. The control unit selects different advertisements for different occupants based on their individual attributes, making the advertisement content locally adapted to each user's preferences and characteristics.
Solution Approach 2:
The patent segments the occupant population into different categories based on attributes such as age, gender, and seating position. By dividing the occupant group into distinct segments, the system can deliver tailored advertisements to each segment, improving relevance and reducing annoyance caused by inappropriate advertisement content.
2Device complexity
If generic advertisements are transmitted to all occupants, then advertisement transmission is simple, but advertisement effectiveness and user interest are reduced
Solution Approach 1:
The system enhances advertisement effectiveness by applying local quality - selecting and transmitting different advertisements to different occupants based on their specific attributes. The control unit analyzes occupant characteristics and matches advertisements accordingly, transforming a generic transmission system into a targeted, effective advertisement delivery system without requiring complex hardware changes.
Data Source
AI summary
An information processing device has a communication unit and a control unit. The communication unit exchanges information with a terminal device. The control unit controls the communication unit in such a manner as to transmit, to the terminal device, an advertisement associated with a composition category to which a composition of occupants in the moving object based on occupant composition information belongs, when receiving the occupant composition information from the terminal device. The occupant composition information regards the composition of the occupants in the moving object.