Off-board Navigation System with Wireless Route Transmission
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Solution Overview
Problem
Current navigation systems for motor vehicles require complex infrastructure and significant operator effort for high-quality navigation, particularly in terms of data management and advertising integration, which can be costly and inefficient.
Innovation Solution
A navigation system with an off-board navigation system that uses wireless communication to transmit route suggestions and map data to the vehicle, allowing for seamless integration of commercial advertising based on vehicle position, time, search history, and customer preferences, while anonymizing vehicle position data for third-party access to improve traffic flow and generate revenue.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If navigation systems integrate commercial advertising and require complex infrastructure for high-quality navigation, then navigation quality is improved, but operator effort and system complexity increase
Solution Approach 1:
The patent extracts the complex infrastructure and payment processing functions from the vehicle-based navigation system and relocates them to an external server system. The server handles advertising integration, payment processing, and data management, while the vehicle unit only performs basic navigation display and user interaction, significantly reducing on-vehicle system complexity.
Solution Approach 2:
The patent introduces an external server as an intermediary between the navigation system and third-party advertisers/payment processors. This mediator handles the complex interactions for advertising display, payment collection, and data anonymization, allowing the vehicle navigation system to maintain simplicity while still providing high-quality navigation with integrated commercial services.
2Productivity
If navigation systems integrate commercial advertising and payment processing, then revenue generation is improved, but operator effort increases
Solution Approach 1:
The patent implements automated payment processing and advertising management through the external server system. The server automatically collects payments from third parties, manages advertising content delivery, and handles data anonymization without requiring operator intervention. Users simply interact with the navigation system for route guidance, while commercial transactions occur automatically in the background.
3Productivity
If vehicle position data is made accessible to third parties for fee collection and traffic optimization, then traffic flow optimization is improved, but user confidentiality is worsened
Solution Approach 1:
The patent applies different levels of data processing to different uses of position information. For traffic flow optimization and anonymous statistics, fully anonymized aggregated data is used. For advertising targeting, location data is processed to determine proximity to advertising zones without revealing precise user identity. This differentiated approach allows beneficial data sharing while protecting user confidentiality.
Solution Approach 2:
The external server acts as an intermediary that receives position data from multiple vehicles, anonymizes it, and processes it for traffic optimization and advertising purposes. The server never stores or processes personally identifiable information, instead working only with anonymized location data. This mediator approach enables third-party access to position information for beneficial purposes while maintaining user confidentiality through systematic anonymization.
Data Source
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AI summary
The invention relates to a navigation assembly for a motor vehicle. Said assembly comprises an off-board navigation system that is physically separate from the motor vehicle, a wireless communication link between the off-board navigation system and the motor vehicle for transmitting a proposed route proposal for the motor vehicle and/or a map representation of the surroundings of the motor vehicle from the off-board navigation system to the motor vehicle, and a human-machine interface situated in the motor vehicle for outputting the proposed route or the map representation to a user of the motor vehicle, in conjunction with or together with additional information. The provision of the additional information is accessible to a third party.