OLED Split Window Display Region Luminance Control

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Solution Overview

Problem

Existing OLED display devices using split window technology apply uniform image quality and power consumption algorithms to all regions, leading to suboptimal performance in enhancing image quality and reducing power consumption.

Innovation Solution

An OLED display device and method that separately control luminance and color characteristics of split window regions by varying gamma voltages and using a timing controller to analyze and adjust luminance based on image data, inserting blank data during scanning periods to optimize power usage and image quality.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the same image quality enhancing algorithm and power consumption reduction algorithm are applied to all regions in split window technology, then device complexity is reduced and ease of operation is improved, but image quality enhancement is suboptimal and power consumption reduction is limited

Engineering Contradiction:
Improvealgorithm application uniformityVSAvoidpower consumption reduction efficiency
Core Design Contradiction:
Ease of operationVSUse of energy by moving object

Solution Approach 1:

The patent divides the display screen into multiple independent regions (first region and second region) and applies different image quality enhancing algorithms and power consumption reduction algorithms to each region. This segmentation allows optimized control for different content types (e.g., video playback in one region, image viewing in another) without requiring a complete system redesign, thus improving power consumption reduction efficiency while maintaining reasonable ease of operation through modular algorithm selection.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements region-specific algorithm selection where each divided region can have tailored image quality enhancement and power consumption reduction parameters. For example, one region may use aggressive power reduction for static images while another maintains high image quality for video content. This local quality approach optimizes the balance between image quality enhancement and power consumption reduction for diverse display scenarios.

Inventive Principle:
Principle #3Local quality

2Use of energy by moving object

If region-specific image quality enhancing algorithms and power consumption reduction algorithms are applied in split window technology, then image quality enhancement is optimized and power consumption reduction is improved, but device complexity increases

Engineering Contradiction:
Improvepower consumption reduction efficiencyVSAvoidalgorithm control complexity
Core Design Contradiction:
Use of energy by moving objectVSDevice complexity

Solution Approach 1:

The patent segments the display into multiple regions and assigns different algorithms to each, which optimizes power consumption and image quality. The complexity increase is managed by providing a user interface that allows straightforward selection of algorithms per region without requiring users to understand the underlying technical complexity. The system automatically handles the coordination between regions, masking the complexity from the user while delivering optimized performance.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements dynamic algorithm selection and parameter adjustment for each region based on content type, user preferences, and power consumption requirements. The system can dynamically switch between different algorithm combinations and adjust parameters in real-time, providing optimized performance for varying display scenarios. This dynamic approach manages complexity by automating adjustments rather than requiring fixed, overly complex configuration systems.

Inventive Principle:
Principle #15Dynamics

3Device complexity

If uniform power consumption reduction algorithms are applied to all regions, then device complexity is minimized, but power consumption reduction efficiency is suboptimal for different content types in split windows

Engineering Contradiction:
Improvecontrol system complexityVSAvoidpower consumption optimization
Core Design Contradiction:
Device complexityVSLoss of energy

Solution Approach 1:

The patent divides the display into multiple regions and applies different power consumption reduction algorithms to each region based on content type. For example, video playback regions may use algorithms optimized for motion compensation while image viewing regions use different algorithms. This segmentation improves power consumption optimization efficiency without requiring a complete redesign of the control system, as each region can be independently optimized while sharing common infrastructure.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements region-specific parameter adjustments for power consumption reduction algorithms, allowing different luminance reduction levels, refresh rate adjustments, and processing intensity settings for each region. This parameter customization enables optimized power consumption for diverse content types while maintaining a unified algorithm framework, thus improving energy efficiency without proportionally increasing control system complexity.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This approach allows for improved image quality and reduced power consumption by dynamically adjusting luminance and color in each region, optimizing power usage without compromising image quality.

Implementation Method 1

a gamma voltage generating circuit varies a plurality of gamma voltage levels to separately control luminance of each region

Methodology Applied
Scientific EffectGamma voltage control:

Implementation Method 2

light emitting cells 11 that are arranged in matrix form

Methodology Applied
Scientific EffectOrganic light emitting diode electroluminescence: Electroluminescence

Data Source

PatentEP2889860B1Organic light emitting diode display device and method of driving the same
Publication Date: 2022.06.01 LG DISPLAY CO LTD
  • EP2889860B1 patent drawingFigure 1
  • EP2889860B1 patent drawingFigure 2
  • EP2889860B1 patent drawingFigure 3

AI summary

An organic light emitting diode (OLED) display device using split window technology and a method of controlling the OLED display device. The OLED display device includes a system (60) configured to split a display panel (10) into a plurality of regions (WIN1, WIN2) and operate in separate modes including a split window mode for transmitting split image data corresponding to respective regions to display different images on the respective regions and a normal mode for transmitting normal image data to display one image on the entire display panel (10), and a panel driving circuit (100) configured to drive the display panel (10) according to the split image data or the normal image data provided from the system (60).