Omnichannel Message Orchestration With State-Based Channel Routing
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Solution Overview
Problem
Existing large-scale messaging systems lack efficient means for enterprises to transmit the same message content across multiple different platforms without significant process and resource inefficiencies, particularly requiring repetitive interaction with each platform, which decreases throughput and increases computing resource usage.
Innovation Solution
A distributed computer system with a message processing system that handles message transmission across multiple channels using a state machine and API, allowing enterprises to send the same message on different platforms without per-channel preparation, and supports application-specific flows with programmable logic for state transitions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If individualized message preparation is performed for each messaging platform, then message transmission accuracy is improved, but overall message throughput decreases and computing resource consumption increases
Solution Approach 1:
The system segments the message preparation process into platform-independent core content and platform-specific formatting layers. The core message is prepared once in a universal format, then automatically segmented and adapted to each target platform's requirements through automated transformation rules, eliminating repetitive manual preparation while maintaining platform-specific accuracy.
Solution Approach 2:
The patent implements a universal message preparation interface that can handle multiple messaging platforms through a single standardized entry point. This multi-functional system accepts messages in a unified format and automatically routes them to appropriate platform-specific processors, enabling one system to serve multiple platforms without requiring individualized preparation for each.
2Reliability
If individualized message preparation is performed for each messaging platform, then platform-specific requirements are met, but computing resource consumption increases
Solution Approach 1:
The system performs preliminary action by pre-defining platform-specific formatting rules and transformation templates before actual message transmission. These pre-configured rules are stored and automatically applied during message routing, eliminating the need for real-time complex processing and reducing computing resource consumption while ensuring platform compliance.
Solution Approach 2:
The patent uses copying by creating standardized message templates and formatting patterns that can be replicated across multiple platforms. Instead of independently processing each message for every platform, the system creates a master template and generates platform-specific copies through automated substitution and transformation, significantly reducing computing resource requirements.
3Manufacturing precision
If manual preparation for multiple platforms is required, then message quality is maintained, but process complexity increases
Solution Approach 1:
The patent introduces an intermediary layer - a standardized message preparation interface and formatting system - that sits between the user and multiple messaging platforms. This intermediary automatically handles platform-specific requirements, transformations, and compliance checks, maintaining message quality across platforms while shielding users from process complexity.
Solution Approach 2:
The system manages complexity by changing parameters dynamically based on the target platform. Instead of requiring manual configuration for each platform, the system automatically adjusts message parameters (format, encoding, character limits, etc.) based on platform-specific rules stored in a configuration database, maintaining quality while reducing process complexity.
Data Source
AI summary
A computer-implemented method, comprising using a message application processor, receiving a first request from a separate application server computer executing a particular computer program application to create and cause sending a digital electronic message, the request comprising a template version identifier, the template version identifier being associated in a database with a previously defined template that associates a locale value and a platform value, the request specifying a location value corresponding to a geographic location of a recipient of the message; in response to the request, the message application processor creating the message and assigning a status value to the message, the status value being associated with a first state of the message; the message application processor causing the message to transition to a second state; the message application processor performing a flow hook lookup to determine whether a flow definition is associated with the transition from the first state to the second state and with the particular computer program application, and in response thereto, evaluating the flow definition based on the message to result in executing an operation specified in the flow definition using one or more of a payload of the message, the status value, or a channel identifier of the message; the message application processor selecting, based on the platform value and locale value of the template corresponding to the template version identifier, and the location value of the recipient, a particular communication channel among a plurality of different communication channels, and transmitting a request to the particular communication channel to transmit the message using the particular communication channel.