On-Demand Product Customization via Additive Manufacturing

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Solution Overview

Problem

Conventional product distribution systems lack the ability to efficiently customize and personalize physical products in real-time based on customer requests, relying on pre-existing inventory and limited manufacturing capabilities.

Innovation Solution

Implementing on-demand production technologies such as 3D printing and additive manufacturing, allowing product distributors to produce customizations or entirely new products based on customer specifications, which can be combined with stock items to create unique products, and providing customers with specifications to produce their own customized products using owned or third-party technologies.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional product distribution systems use pre-existing inventory and limited manufacturing capabilities, then inventory management is simplified, but the ability to customize and personalize physical products in real-time based on customer requests is lost

Engineering Contradiction:
Improvecustomization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-generating multiple customized product instances before the customer actually places their order. The generation system creates potential customized products in advance based on predicted customer preferences and requirements, so when a customer requests customization, the personalized product is already prepared or can be quickly assembled from pre-generated components.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The invention segments the product customization process into distinct modular components: a generation system that creates customized product instances, an assembly system that physicalizes these instances, and a distribution system that delivers them. This segmentation allows each component to be optimized independently and enables flexible reconfiguration based on customer needs without requiring complete system redesign.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If on-demand production technologies are implemented to produce customizations based on customer specifications, then customer satisfaction and customization capability are enhanced, but inventory needs and operational complexity increase

Engineering Contradiction:
Improveproduct customizationVSAvoidinventory requirements
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The system creates digital copies or representations of customized product specifications in the form of customized product instances. These digital instances contain all the information needed to reproduce the physical customized product, allowing the system to store and manage customization data without requiring physical inventory of every possible customized variant. The assembly system then uses these digital copies to guide physical production on-demand.

Inventive Principle:
Principle #26Copying

3Ease of operation

If real-time customization is enabled based on customer requests, then personalization and customer satisfaction improve, but production time and manufacturing complexity increase

Engineering Contradiction:
Improvecustomer personalizationVSAvoidproduction time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The generation system performs preliminary customization work by creating customized product instances in advance, before actual customer orders are processed. This pre-generation includes determining product specifications, selecting components, and preparing digital blueprints, so that when a customer places an order, the customization process is significantly accelerated as the system only needs to assemble and deliver pre-prepared customized products rather than creating them from scratch.

Inventive Principle:
Principle #10Preliminary action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables the creation of customized products on demand, enhancing customer satisfaction, reducing inventory needs, and providing flexible pricing models, including options for free customizations as incentives or promotions, while maintaining brand integrity through proper marking and ownership verification.

Implementation Method 1

The custom item may then be combined with one or more stock items to form a customized product. In some embodiments, the custom item is produced using additive manufacturing or 3D printing technology.

Methodology Applied
Scientific Effect3D Printing: 3D Printing

Data Source

PatentUS11017448B2On-demand customization of products
Publication Date: 2021.05.25 AMAZON TECH INC
  • US11017448B2 patent drawing
  • US11017448B2 patent drawing
  • US11017448B2 patent drawing

AI summary

Methods and apparatus for on-demand customization of products. A product distributor may provide a product customization service and user interface to its customers that may be used to enhance, extend, customize, or combine stock physical products offered by the product distributor by providing custom add-on physical items for or customizations to the stock products. The product distributor may leverage on-demand production technologies such as additive manufacturing technologies to produce the custom physical items or customizations according to specifications received from the customer or generated according to descriptive information for the stock products. The custom items may be combined with one or more stock products to produce customized products for the customers.