One-Click Segmentation for Website Traffic Analysis
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing website usage tracking systems do not allow users to easily customize and filter website visitation data, leading to a loss of business utility in analyzing website traffic patterns and user behavior.
Innovation Solution
A graphical user interface that enables users to launch pre-packaged reports, click on data items to filter results, and dynamically specify filter criteria, allowing for instantaneous feedback and easy modification of filters without entering a separate screen, thereby providing flexible and customizable data analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If existing reporting systems are used to filter and aggregate website visitation data, then data can be analyzed, but users cannot easily customize and filter results, leading to loss of business utility
Solution Approach 1:
The system segments the website visitation data into multiple report types (e.g., traffic sources, page views, user behavior) that can be independently filtered and analyzed. Each report represents a segmented view of the overall data, allowing users to focus on specific aspects without being overwhelmed by the complete dataset.
Solution Approach 2:
The patent introduces a new dimensional interface for data filtering by allowing users to click directly on data items within the report display to dynamically add filter criteria. This transforms the traditional multi-step filtering process into an intuitive, dimension-based interaction where users can explore data from multiple perspectives simultaneously.
2Measurement precision
If users want to analyze website traffic data with multiple filter criteria, then more detailed insights can be obtained, but the system becomes complex and difficult to use
Solution Approach 1:
The filtering system is made dynamic and adaptive, allowing users to add or remove filter criteria on-the-fly by clicking on data items. The system automatically adjusts the report display based on the selected filters, providing precise analysis capabilities without requiring users to navigate through complex configuration screens or pre-defined filter sets.
3Ease of operation
If users need to specify filter criteria in a separate screen or mode, then filtering can be performed, but the process becomes time-consuming and less efficient
Solution Approach 1:
The patent merges the filter specification functionality directly into the report display area. Users can specify filter criteria by clicking on data items within the same screen where results are displayed, eliminating the need to switch between separate screens or modes. This integration significantly reduces the time required to filter and analyze data.
Data Source
AI summary
A system displays and filters reports including website vitiation data in response to receiving user input. The system allows users to launch various reports onto a workspace and filter the entire result set by selected criteria. The system allows the user to specify and configure segments while viewing reports, simply by clicking next to the desired criteria within the report alone or in combination with various keyboard functions. Filtered reports can be further adjusted per additional filters and criteria. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.