Online Gifting System with Recipient Exchange Options

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Solution Overview

Problem

Online gifting processes are inefficient and lack the flexibility of physical gifting, as recipients must physically return items and wait for credit processing, which is not convenient and takes several days to complete.

Innovation Solution

A method and system that allows users to select an item, enter payment, and send it as a gift electronically, providing recipients with options to accept the item, exchange it, or receive cash value, using e-commerce resources and payment services to facilitate seamless transactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If online gifting uses traditional e-commerce processes, then transactions can be completed electronically, but recipients must physically return items and wait several days for credit processing

Engineering Contradiction:
Improveconvenience of giftingVSAvoidtime for return and credit processing
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent creates an electronic copy of the gift receipt functionality, transferring the benefits of physical gift receipts into the online domain. The system generates an electronic record that mimics the physical gift receipt's ability to allow returns and exchanges without requiring physical store visits, thus copying the essential function while eliminating physical constraints.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent replaces the mechanical process of physical item returns and in-store credit processing with an electronic system. The mechanical actions of physically bringing items back to stores and waiting for manual credit processing are substituted with automated electronic transactions that occur instantly through the online platform.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If online gifting allows immediate electronic transaction, then convenience is improved, but recipients lose the flexibility to exchange items or receive cash value

Engineering Contradiction:
Improvespeed of transaction completionVSAvoidflexibility of gift options
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent makes the gift transaction dynamic by allowing recipients to change their decisions after receiving the gift. The system enables recipients to switch between accepting the original gift, exchanging it for different items, or receiving cash value, even after the initial electronic transaction is complete. This dynamic capability maintains flexibility while preserving transaction speed.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent creates a universal gift system that can serve multiple functions: delivering the original gift, enabling exchanges for alternative items, and providing cash value options. This multi-functional approach allows a single electronic gift transaction to adapt to various recipient preferences and needs without requiring separate processes.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If physical gift receipts are used, then recipients can return and exchange items at brick and mortar stores, but the process requires physical store visits and takes several days

Engineering Contradiction:
Improveability to return and exchangeVSAvoidtime for physical return process
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent replaces the mechanical process of physical item returns and in-store credit processing with an electronic system. The mechanical actions of physically bringing items back to stores and waiting for manual credit processing are substituted with automated electronic transactions that occur instantly through the online platform.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces an electronic intermediary system that mediates between the recipient and the retailer for returns and exchanges. Instead of direct physical interaction between the recipient and store personnel, the electronic platform facilitates the entire return and exchange process, enabling instant processing without physical store visits.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS11074633B2Systems, methods, and computer program products for on-line gifting
Publication Date: 2021.07.27 PAYPAL INC
  • US11074633B2 patent drawing
  • US11074633B2 patent drawing
  • US11074633B2 patent drawing

AI summary

A method includes receiving an identification of a first item to be purchased, entering the first item into an electronic shopping cart facilitating an on-line transaction, providing a method of payment for a value of the first item to the shopping cart, and sending the value of the first item and a description of the item to a recipient with at least the following electronic options from which the recipient may choose: accepting the first item with payment made and modifying the transaction in accordance with the value of the first item.