Online Jury Research System Surrogate Analysis
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Solution Overview
Problem
Jury consulting relies heavily on indirect methods to predict juror behavior, as direct interaction with jurors is not possible, leading to imprecise predictions and a lack of data on effective arguments and strategies for future cases.
Innovation Solution
An online jury research system that allows users to build surrogate jury surveys, which can include questions, videos, depositions, and other materials, and are completed by selected surrogate jurors, providing data on which arguments and strategies are most persuasive.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If jury consultants rely on indirect evidence such as body language and facial expressions to assess juror responses, then they can observe juror behavior during trial, but the measurement precision of juror attitudes and predictions is insufficient
Solution Approach 1:
The patent creates surrogate juries that are copies or representations of actual juries, allowing attorneys to present evidence and arguments to these surrogates online. The surrogates provide structured feedback about their attitudes, perceptions, and likely verdicts, enabling precise measurement of juror responses without the complexity of direct real-time interaction with actual jurors during trial.
Solution Approach 2:
The online surrogate jury system acts as an intermediary between attorneys and actual jurors. Instead of directly observing actual jurors during trial, attorneys use the surrogate jury system to obtain precise measurements of juror attitudes and predictions, which then inform their strategy with the actual jury.
2Loss of information
If jury consultants observe potential jurors during voir dire and trial, then they can gather information about juror responses, but the quantity and depth of data on effective arguments and strategies is insufficient
Solution Approach 1:
The system allows attorneys to present evidence, arguments, and closing statements to surrogate juries before the actual trial. This preliminary action enables attorneys to test different strategies, arguments, and presentations in advance, gathering comprehensive data on what works best with the specific jury pool, thereby reducing information loss and improving case preparation efficiency.
Solution Approach 2:
The surrogate jury system provides structured feedback to attorneys about juror responses to different arguments, evidence presentations, and strategies. This feedback loop allows attorneys to refine their approach based on measured juror reactions, accumulating valuable information about effective tactics for that particular jury while improving preparation efficiency through targeted adjustments.
Data Source
AI summary
An apparatus and a method are provided for an online jury research system which enables a multiplicity of end-users to build surrogate jury surveys by way of a communications network, such as the Internet. The online jury research system comprises a survey builder which enables the end-users to upload information for which responses of surrogate jurors are desired and to assemble surrogate jury surveys. The uploaded information may include questions, videotaped opening or closing statements, depositions, exhibits, and graphics. A host site is accessible to the end-users by way of the communications network and provides access to a jury services package. In an embodiment, the survey services package comprises services operated by one or more third-party service providers. The online jury research system provides the surrogate jury survey to selected respondents and then compiles the results for review by the end-users.