Online Ordering System Using Unique Restaurant Identifiers

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Solution Overview

Problem

Current methods for online ordering from restaurants are inefficient and error-prone, often requiring outdated menus, manual communication, and involvement of take-out services, leading to customer dissatisfaction and increased operational costs for businesses.

Innovation Solution

A system and method that allows customers to automatically submit online orders to restaurants through a user interface integrated with social media, search engines, and mobile applications, without requiring the restaurant to sign up for a service, using an order engine that populates menu options and provides automated confirmation and order submission.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If customers use telephone ordering, then they can place orders easily, but communication errors and outdated menus occur frequently

Engineering Contradiction:
Improveease of orderingVSAvoidorder accuracy
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent introduces a third-party ordering platform (social media, search engines, mobile apps) as an intermediary between customers and restaurants. This platform automatically retrieves current menu information and transmits orders electronically to the restaurant, eliminating the need for direct telephone communication and preventing errors caused by outdated menus or miscommunication.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Extent of automation

If restaurants require sign-up for take-out services, then ordering can be automated, but business relationships and setup complexity increase

Engineering Contradiction:
Improveautomation levelVSAvoidsystem complexity
Core Design Contradiction:
Extent of automationVSDevice complexity

Solution Approach 1:

The patent makes the ordering platform universal by enabling it to function with any restaurant that has a website or online presence, without requiring special sign-up or enrollment. The system automatically discovers restaurants through social media, search engines, and mobile applications, and can retrieve menu information directly from existing online sources, eliminating the need for dedicated restaurant registration.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If customers manually search for menus and place orders, then they can control the process, but time consumption and operational costs increase

Engineering Contradiction:
Improvecustomer controlVSAvoidordering time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent performs preliminary actions by automatically retrieving and displaying current menu information, pricing, and restaurant details before the customer places their order. The system proactively gathers all necessary information from the restaurant's online presence and presents it in a user-friendly interface, so the customer doesn't need to manually search for menu items or verify current offerings.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9747630B2System and method for enabling online ordering using unique identifiers
Publication Date: 2017.08.29 LOCU
  • US9747630B2 patent drawing
  • US9747630B2 patent drawing
  • US9747630B2 patent drawing

AI summary

A system and method for automatically submitting an online order from a customer to a restaurant. Input data and customer data is used by an order engine to select a deployment platform, such as social media networks, search engines, mobile applications, and related websites, for a user interface. The order engine provides a unique identifier for each restaurant. The unique identifier can be used by third parties, such as online content providers, to return the menu for the restaurant included in the third party content. The user interface automatically populates the restaurant's menu options and business data, allowing the customer to build an order. The order engine submits the order to the restaurant via a non-verbal communication platform.