Online Platform for Out-of-Home Advertising Booking
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Solution Overview
Problem
The existing processes for out-of-home (OOH) advertising are inefficient, requiring advertisers to manually search for and negotiate with billboard owners, leading to time-consuming and often unsuccessful efforts, with unsold time slots due to lack of awareness of suitable advertising mediums.
Innovation Solution
An online platform that allows advertisers to search, reserve, and display ads on OOH advertising mediums, while enabling owners to manage availability, pricing, and content approval, with features like search parameters, content libraries, and scheduling tools.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisers manually search for and negotiate with billboard owners, then they can secure advertising space, but the process becomes time-consuming and inefficient
Solution Approach 1:
The patent introduces an online platform as an intermediary between advertisers and billboard owners. This platform centralizes the search, negotiation, and booking processes, allowing advertisers to efficiently find and secure advertising space without direct manual negotiation with each owner, thereby resolving the contradiction between productivity improvement and time consumption
Solution Approach 2:
The online platform serves multiple functions including advertising space search, availability checking, negotiation, booking, and payment processing. By consolidating these previously separate manual processes into a single universal system, the platform dramatically improves advertising booking efficiency while reducing the time required for each step
2Productivity
If advertisers manually identify available billboards, then they can find advertising opportunities, but many suitable time slots remain unsold due to lack of awareness
Solution Approach 1:
The online platform implements feedback mechanisms where billboard owners can update availability information on the platform, which is then automatically communicated to advertisers. This feedback loop ensures that information about available advertising space is continuously updated and accessible, preventing information loss and increasing space utilization
Solution Approach 2:
The platform transforms the traditional one-to-one manual search process into a many-to-many digital marketplace dimension. Advertisers can simultaneously access information about multiple billboard opportunities across different locations and time slots, dramatically expanding their awareness and enabling better matching of advertising demand with available space
3Ease of operation
If billboard owners manage availability and pricing manually, then they can control their advertising space, but the process becomes complex and time-consuming
Solution Approach 1:
The online platform enables billboard owners to self-manage their advertising space by allowing them to input availability and pricing information once, which the system then automatically maintains and makes accessible to advertisers. This self-service approach simplifies the management process for owners while the platform's automated systems handle the complexity of tracking and communication
Data Source
AI summary
The present disclosure relates to an online platform for out of home advertising. The online platform may allow various advertisers to search for advertising panels (e.g., digital billboards), select available time periods for an advertising panel, upload an advertisement (“ad”), and have the ad displayed on the advertising panel. An advertiser can search for advertising panels using one or more search parameters (e.g., geographical location and demography of target audience). The online platform may also allow advertising panel owners to publish their advertising panels, manage availability, and approve or reject ads for display. The online platform may generate reports relating to the advertising panels.