Ontologically-Driven Business Model System
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Solution Overview
Problem
Current business model frameworks are complex, lack visual representations, provide limited guidance for design and execution, and are not supported by practical software tools that can turn a business model into an operational entity capable of trading.
Innovation Solution
A method and system for designing, building, and operating a business model using an electronic computing device, which involves receiving and storing business elements, creating ontologies and schemas, and deploying them into a cloud system to create an executable business model with an operational interface.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If formal business model frameworks are used to define business model elements, then the structure and completeness of the business model is improved, but the complexity and difficulty of understanding increases
Solution Approach 1:
The patent segments the business model framework into distinct, manageable elements (entities, activities, assets, information) that can be independently defined and configured. This segmentation reduces the perceived complexity while maintaining structural completeness, as users can work with individual components rather than attempting to grasp the entire framework at once.
Solution Approach 2:
The patent introduces a software intermediary that mediates between the user and the complex business model framework. The software handles the complexity of framework interpretation, validation, and integration automatically, allowing users to work with simplified interfaces while the underlying framework ensures structural reliability.
2Ease of operation
If visual representations of business models are added to frameworks, then the ease of understanding and adoption is improved, but the device complexity increases
Solution Approach 1:
The patent creates visual copies and representations of business model elements that can be manipulated directly in the software interface. These visual representations mirror the underlying data structures, allowing users to interact with simplified graphical interfaces while the system maintains the complete structural information automatically.
3Reliability
If business model frameworks provide comprehensive guidance for design, then the completeness of business model creation is improved, but the complexity of the tool increases
Solution Approach 1:
The patent implements self-service mechanisms where the software automatically guides users through business model creation, validates inputs, and ensures completeness based on the framework requirements. The system performs the complex guidance and validation functions automatically, reducing the burden on users while maintaining comprehensive business model design quality.
4Ease of operation
If software tools are developed to implement business model frameworks, then the ease of creating and operating business models is improved, but the gap between modeling and execution remains
Solution Approach 1:
The patent merges the business model modeling function with the execution capability into a single integrated system. The same software that allows users to design and visualize their business models also provides the operational interface and automation to execute those models, eliminating the gap between modeling and execution that plagues separate tools.
Data Source
AI summary
A method and system for designing, building and operating a business model for a business on an electronic computing device is described. The system and method including creating an ontology of the elements and links representative of the business model; creating a declarative specification of these schema via deployment of hardware and software configurations, realising this specification through deployment into a cloud system; and creating an operational interface and displaying the operational interface to allow a user to operate the business.