Opaque Identifier System for Ad Delivery
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Solution Overview
Problem
Users often use browser plug-ins to filter out unwanted advertising content, which can reduce advertising revenue for content providers, as these filters block both desired and undesired content by mapping URLs, making it difficult for advertisers to ensure their ads are displayed.
Innovation Solution
A system where a first server transmits an identifier mappable to a URL on a second server, with the client unable to determine the mapping, ensuring both wanted and unwanted content is stored on the second server, allowing the server to retrieve and transmit content without the client being able to filter it out, using techniques like encryption or predetermined mappings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If browser plug-ins are used to filter out advertising content, then user browsing experience is improved, but advertising revenue for content providers is reduced
Solution Approach 1:
The patent introduces an intermediary identifier system that mediates between the content provider and the client. Instead of directly exposing URLs that can be filtered, the system uses opaque identifiers as intermediaries. The client cannot determine the actual content location from these identifiers, preventing filter plug-ins from blocking advertising content while still allowing the content to be delivered to the client.
2Reliability
If URL mapping is made opaque to clients, then advertising content cannot be filtered out, but the client cannot determine whether content is wanted or unwanted
Solution Approach 1:
The patent changes the parameter of content identification from transparent URLs to opaque identifiers. This parameter change ensures that the identification information remains functional for content delivery while becoming undecipherable to client-side filter plug-ins, thus preventing filtering while maintaining reliable content delivery.
3Loss of energy
If advertising content is delivered through third party web servers, then content provider revenue is maintained, but user browsing speed may be reduced
Solution Approach 1:
The patent segments the content delivery system into multiple components: the content provider server that issues identifiers, the third-party server that hosts both wanted and unwanted content, and the client that requests content using identifiers. This segmentation allows advertising revenue to be maintained through third-party hosting while the identifier system ensures efficient content retrieval without the overhead of complex filtering operations.
Data Source
AI summary
A technique for providing information via a data network is disclosed. A first server transmits an identifier to a client, where the identifier is mappable to a uniform resource locator (URL) associated with content stored on a second server. The client transmits the identifier to a second server. The second server maps the identifier to its associated URL, retrieves the content associated with the URL, and transmits the content to the client. Various types of mappings are disclosed, including encryption and predetermined mappings.