Opaque Toothpaste Compositions Using Jammed Oil-in-Water Emulsions

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Solution Overview

Problem

Toothpaste compositions often require opacifiers like titanium dioxide to achieve opacity, which can lead to formulation instability and consumer preference for simpler compositions without additional ingredients.

Innovation Solution

A jammed oil-in-water emulsion toothpaste composition is developed, comprising an aqueous phase, hydrophobic phase, and emulsifier, which provides opacity without the need for opacifiers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If opacifiers like titanium dioxide are added to achieve opacity, then the toothpaste composition becomes opaque, but the formulation stability deteriorates and the composition complexity increases

Engineering Contradiction:
ImproveopacityVSAvoidformulation stability
Core Design Contradiction:
Illumination intensityVSStability of the object's composition

Solution Approach 1:

The patent removes opacifiers (titanium dioxide) from the toothpaste formulation entirely, extracting the problematic ingredient that caused formulation instability while maintaining the desired opaque appearance through an alternative mechanism (oil-in-water emulsion system)

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent changes the physical state and composition parameters by using an oil-in-water emulsion system with specific oil phases (coconut oil, palm oil, etc.) and emulsifiers to achieve opacity without solid opacifier particles, fundamentally altering how opacity is achieved in the formulation

Inventive Principle:
Principle #35Parameter changes

2Illumination intensity

If opacifiers like titanium dioxide are added to achieve opacity, then the toothpaste composition becomes opaque, but the number of ingredients increases

Engineering Contradiction:
ImproveopacityVSAvoidnumber of ingredients
Core Design Contradiction:
Illumination intensityVSQuantity of substance

Solution Approach 1:

The patent extracts and removes the opacifier ingredient (titanium dioxide) from the formulation, reducing the total number of ingredients while maintaining the opaque appearance through the emulsion system itself

Inventive Principle:
Principle #2Taking out (Extraction)

3Illumination intensity

If additional ingredients are added to achieve opacity, then the toothpaste composition becomes opaque, but the formulation stability deteriorates due to ingredient interactions

Engineering Contradiction:
ImproveopacityVSAvoidformulation stability
Core Design Contradiction:
Illumination intensityVSReliability

Solution Approach 1:

The patent removes the problematic additional ingredient (opacifier) that caused instability through ingredient interactions, simplifying the formulation to core components (aqueous phase, hydrophobic phase, emulsifier) that work together without conflict

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent uses a composite oil-in-water emulsion system where multiple oil phases (coconut oil, palm oil, etc.) and emulsifiers work together as an integrated system to provide both opacity and formulation stability without the need for separate opacifier additives

Inventive Principle:
Principle #40Composite materials

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The composition achieves opaque or bright appearance without titanium dioxide, maintaining stability and simplicity.

Implementation Method 1

the toothpaste composition can provide an opaque appearance without the addition of opacifiers

Methodology Applied
Scientific EffectLight scattering: Scattering

Data Source

PatentUS12447115B2Jammed emulsion toothpaste compositions
Publication Date: 2025.10.21 PROCTER & GAMBLE CO
  • US12447115B2 patent drawing
  • US12447115B2 patent drawing
  • US12447115B2 patent drawing

AI summary

Jammed oil-in-water emulsion toothpaste compositions. Opaque jammed oil-in-water emulsion toothpaste compositions without an opacifier and/or abrasive. Toothpaste compositions including jammed oil-in-water emulsion wherein the opacity can be modified through physical manipulation. Toothpaste compositions comprising jammed oil-in-water emulsion wherein the toothpaste composition is opaque without a solid opacifier.