Open Channel API for Message Distribution Adaptability
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Solution Overview
Problem
The existing marketing message servers face inefficiencies in adapting to the increasing number of communication modalities, such as new mobile applications and messaging services, requiring significant time and resources to modify systems for compatibility.
Innovation Solution
A server system with processors and memory that receives message distribution information, processes messages using adapters via an open channel application programming interface (API), and sends them to various message distribution servers, allowing for efficient integration with multiple platforms without modifying internal structures.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the marketing message server is modified to work with new communication modalities, then the system can support new messaging services, but the modification process becomes time-consuming and inefficient
Solution Approach 1:
The system segments the communication interface into standardized adapters that can be independently developed and configured. Each adapter handles a specific communication modality (email, SMS, push notifications, etc.), allowing new modalities to be added by creating new adapter instances rather than modifying the core server architecture.
Solution Approach 2:
The patent introduces an intermediary layer consisting of adapters and templates that mediate between the core message server and various communication channels. This intermediary architecture allows the server to interact with new communication modalities through standardized interfaces without requiring internal modifications.
2Adaptability or versatility
If the server system integrates with multiple message distribution servers, then message distribution capability is enhanced, but system complexity increases
Solution Approach 1:
The system implements universal adapters that can work with multiple message distribution servers through standardized protocols. A single adapter design can be configured to work with different servers (SendGrid, AWS SES, Twilio, etc.), reducing the need for separate integration code for each server and simplifying the overall system architecture.
Solution Approach 2:
The system uses configurable parameters and settings within adapters to adapt to different message distribution servers. By changing adapter parameters (API endpoints, authentication credentials, protocol settings) rather than modifying the underlying code, the system can integrate with multiple servers while maintaining consistent complexity levels.
Data Source
AI summary
Systems and methods for distributing messages are described. In some embodiments, a server system includes one or more processors, and memory storing one or more programs for execution by the one or more processors. The system receives message distribution information, the message distribution information including a channel identifier and a message distribution address. The system receives from a message queue a plurality of messages that correspond to the channel identifier. The plurality of messages is for distribution to a plurality of users through one or more message distribution servers. The system processes the plurality of messages in accordance with the message distribution information; and sends a plurality of processed messages to the message distribution address for distribution to the plurality of users.