Open-Walled Pack with Unitary Blank and Asymmetric Wall Heights

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Solution Overview

Problem

Packaging designs with windows or openings to provide product visibility before opening are complex to construct and costly, and existing solutions allow products to be removed prematurely.

Innovation Solution

A unitary blank folded into a rectangular cuboid shape with strategically placed openings that are not covered by a pane, allowing consumer visibility without enabling product removal before opening, constructed from a single material like paperboard with specific flap configurations to maintain rigidity and ease of assembly.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a window or opening is included in the pack to provide product visibility, then consumer visibility to products is improved, but the complexity of constructing and filling the pack increases

Engineering Contradiction:
Improveproduct visibilityVSAvoidpack construction complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The pack is divided into distinct functional zones: solid wall panels for structural integrity, opening portions for visibility, and flap elements for closure. The blank is segmented into multiple panels (front, back, side walls) that can be independently formed and assembled, allowing the opening to be integrated without complicating the overall construction process

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different portions of the pack have different properties: wall panels provide structural rigidity and opacity, while opening portions provide transparency and visibility. The material properties and geometric characteristics vary locally to achieve both visibility and construction simplicity in their respective zones

Inventive Principle:
Principle #3Local quality

2Loss of information

If a window pane is used over an opening, then product visibility is improved, but the cost increases

Engineering Contradiction:
Improveproduct visibilityVSAvoidmanufacturing cost
Core Design Contradiction:
Loss of informationVSEase of manufacture

Solution Approach 1:

The traditional window pane element is extracted and eliminated from the design. Instead of adding a separate transparent panel, the opening is formed directly in the wall panel itself, removing the need for additional materials and assembly steps while maintaining visibility functionality

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The wall panel serves multiple functions: it provides structural support, defines the pack shape, and creates the opening for visibility all in one element. This multi-functionality eliminates the need for separate components and reduces manufacturing complexity and cost

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of manufacture

If an opening without a pane is used, then manufacturing cost is reduced, but product removal before opening becomes possible

Engineering Contradiction:
Improvemanufacturing costVSAvoidproduct protection
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The flap is pre-positioned and configured to cover the opening before the pack is opened. The flap's initial state blocks access to the opening, preventing product removal while maintaining the simple unpaneled design. The flap acts as a preliminary protective barrier that is already in place during manufacturing and storage

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The flap serves as an intermediary element between the opening and the product. It mediates access to the product by controlling whether the opening is exposed or covered, allowing the simple unpaneled design to maintain product protection through this intermediate protective element

Inventive Principle:
Principle #24Intermediary (Mediator)

4Loss of information

If the upper edge of walls is disposed at height greater than 50 percent, then product visibility is improved, but the structural stability may be reduced

Engineering Contradiction:
Improveproduct visibilityVSAvoidpack structural stability
Core Design Contradiction:
Loss of informationVSStability of the object's composition

Solution Approach 1:

The pack structure uses asymmetric wall height configurations where the back wall extends higher than the front wall. This asymmetric design allows the back wall to provide enhanced structural support and stability while the front wall maintains a lower profile that maximizes opening visibility, resolving the trade-off between visibility and stability

Inventive Principle:
Principle #4Asymmetry

Data Source

PatentEP3500497B1Open-walled pack
Publication Date: 2020.01.01 MARS INC
  • EP3500497B1 patent drawingFigure 1
  • EP3500497B1 patent drawingFigure 2
  • EP3500497B1 patent drawingFigure 3

AI summary

[0060] Embodiments described herein provide for a pack made of a unitary blank that may be folded into a rectangular cuboid. The pack defines a bottom, a top that is approximately parallel to and opposite of the bottom, and four walls that are approximately perpendicular to and disposed between the top and the bottom. The four walls include a first wall, a second wall, a third wall, and a fourth wall. The first wall is opposite of the third wall and the second wall is opposite of the fourth wall. First and second openings extend from the first wall to the third wall of the cuboid in a direction parallel to a bottom plane of the cuboid and from the top to an upper edge of the second wall and fourth wall respectively in a direction normal to the bottom plane of the cuboid. The upper edge of the second and fourth walls is disposed at a height in the range of 50 percent or greater of a distance from the bottom to the top of the cuboid.