Oral Care Implement Core Component Visibility

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Solution Overview

Problem

Oral care implements often fail to effectively communicate their unique benefits to consumers, relying heavily on visual appearance for sales rather than actual features, as consumers struggle to understand the specific advantages they offer.

Innovation Solution

An oral care implement design featuring a core component with visible structural features through a translucent or transparent sheath component, indicating specific oral care features such as bristle types, materials, or additives, allowing consumers to easily identify the benefits provided by the product.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the oral care implement uses unique bristle features or additives to provide specific benefits, then the product functionality is improved, but the consumer's ability to understand and recognize these benefits is worsened

Engineering Contradiction:
Improveoral care benefit deliveryVSAvoidconsumer understanding of product benefits
Core Design Contradiction:
ReliabilityVSLoss of information

Solution Approach 1:

The patent applies color coding to the core component of the oral care implement to communicate specific benefits to consumers. Different colors indicate different bristle types, materials, or additives (e.g., white for nylon, black for charcoal, green for natural bristles). This visual differentiation allows consumers to immediately understand the unique benefits without needing to read labels or understand technical specifications.

Inventive Principle:
Principle #32Color changes

Solution Approach 2:

The core component acts as an intermediary between the actual bristle features and the consumer. Since the core component is visible through the transparent or translucent sheath, it serves as a visual mediator that translates invisible or hard-to-see bristle characteristics into easily recognizable color-coded information that consumers can understand at a glance.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Difficulty of detecting and measuring

If the oral care implement uses transparent or translucent sheath material, then the visibility of core component features is improved, but the aesthetic appearance may be worsened

Engineering Contradiction:
Improvevisibility of oral care featuresVSAvoidaesthetic appearance
Core Design Contradiction:
Difficulty of detecting and measuringVSShape

Solution Approach 1:

The patent applies local quality by making only the relevant portions of the sheath transparent or translucent, while other portions can be opaque or colored to enhance aesthetics. This allows the core component to be visible where needed for communication, while maintaining an attractive appearance in other areas. The transparency is strategically applied to balance information communication with aesthetic requirements.

Inventive Principle:
Principle #3Local quality

3Loss of information

If the oral care implement includes multiple components (core and sheath), then the ability to communicate benefits is improved, but the device complexity is worsened

Engineering Contradiction:
Improvecommunication of product benefitsVSAvoidmulti-component structure
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent merges the core component and sheath into a single integrated assembly where the core is inserted into the sheath. This modular design allows for easy manufacturing and assembly while maintaining a unified appearance. The core and sheath work together as a single functional unit, reducing the perceived complexity despite having multiple components.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The core component serves multiple functions: it provides structural support for the bristles, acts as a visual communication medium through color coding, and serves as a mounting structure for the bristle array. This multi-functionality reduces the need for additional separate components, thereby managing complexity while achieving multiple goals.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentEP3328242B1Oral care implement
Publication Date: 2023.05.24 COLGATE PALMOLIVE CO
  • EP3328242B1 patent drawingFigure 1~2
  • EP3328242B1 patent drawingFigure 3
  • EP3328242B1 patent drawingFigure 4

AI summary

An oral care implement having a body that includes a head portion and a handle portion. At least one bristle is mounted to the head portion. The at least one bristle may include an oral care feature. The body may include a core component and a sheath component. The core component may include a structural feature that corresponds to or is representative of the oral care feature of the at least one bristle. The core component may be visible through the sheath component.