Orchestration Layer for Dynamic Delivery Option Selection

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Solution Overview

Problem

Existing delivery options for products and services are limited in number and complexity, leading to customer dissatisfaction and potential loss of business, as customers seek more convenient and varied delivery methods.

Innovation Solution

An orchestration layer that determines and presents multiple delivery options by analyzing customer, rules, and delivery option data using algorithms, allowing customers to select the best option for product delivery, which includes generating and transmitting delivery plans and receiving selections via a network connection.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multiple delivery options and algorithms are implemented, then delivery option variety and customer satisfaction improve, but system complexity increases

Engineering Contradiction:
Improvedelivery option varietyVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

An orchestration layer is introduced as an intermediary component that receives delivery requests, analyzes multiple delivery options using algorithms, and presents curated options to customers. This mediator handles the complexity of evaluating numerous delivery providers and options, while customers only see the refined, relevant choices. The orchestration layer thus shields the customer interface from system complexity while enabling versatile delivery options.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The delivery system is segmented into distinct functional layers: the customer interface layer, the orchestration layer with algorithmic analysis, and the delivery provider network layer. This segmentation allows each layer to specialize in its function - the orchestration layer handles complex algorithmic analysis of multiple providers, while the customer interface remains simple. The segmentation enables high delivery option variety without overwhelming system complexity at any single layer.

Inventive Principle:
Principle #1Segmentation

2Speed

If real-time delivery option data is received and analyzed, then delivery speed and customer convenience improve, but computational resources and processing time increase

Engineering Contradiction:
Improvedelivery speedVSAvoidcomputational resources
Core Design Contradiction:
SpeedVSUse of energy by moving object

Solution Approach 1:

The system performs preliminary actions by pre-establishing relationships with multiple delivery providers, pre-validating delivery options against customer profiles and security requirements, and pre-structuring data formats. When a delivery request arrives, the orchestration layer can quickly retrieve and evaluate pre-validated options using algorithms, rather than building everything from scratch. This preliminary preparation enables fast real-time responses while reducing the computational burden during actual delivery transactions.

Inventive Principle:
Principle #10Preliminary action

3Reliability

If customer data, rules data, and security requirements are analyzed together, then delivery security and compliance improve, but processing complexity increases

Engineering Contradiction:
Improvedelivery securityVSAvoidprocessing complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system merges customer data, rules data, and security requirements into a unified analysis framework within the orchestration layer. Instead of separately processing each data type through different systems, the algorithms integrate all three data sources simultaneously to evaluate delivery options. This merging approach improves security and compliance by ensuring all factors are considered together, while reducing overall processing complexity compared to multiple separate processing systems.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS20210035060A1Orchestration layer arrangements for determining a delivery option and orchestrating delivery
Publication Date: 2021.02.04 CAPITAL ONE SERVICES LLC
  • US20210035060A1 patent drawing
  • US20210035060A1 patent drawing
  • US20210035060A1 patent drawing

AI summary

Delivery orchestration arrangements to: access a financial institutional database including customer, rules and security requirements data, to determine customer eligibility for delivery of a product from a financial institution, the security requirements data defining minimum security level requirements for the product; responsive to a request, receive real-time delivery option data from offices of the financial institution and external vendors, where the delivery option data is related to a plurality of real-time delivery options combinable to devise delivery plans; analyze the customer data, the rules data, and the delivery option data according to one or more algorithms; generate, based on analysis from the analyze operation, one or more delivery plans selectable by the customer for delivery of the product; transmit, via a network connection to an electronic device, the delivery plans to the customer; and receive selection of one of the delivery plans from the electronic device via the network connection.