Operating System Ad Presentation with Temporary Function Disable

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Solution Overview

Problem

Users of computer devices face challenges in choosing operating systems due to compatibility, functionality, usability, reliability, and cost considerations, and existing methods lack effective ways to present advertisements to users without disrupting device functionality.

Innovation Solution

A method and system that temporarily disable a function of an operating system to present advertisements, allowing the function to be re-enabled upon advertisement completion, using various presentation techniques and user interaction mechanisms to ensure attention is given to the ads.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If advertisements are presented to users, then advertising revenue is improved, but device functionality is disrupted

Engineering Contradiction:
Improveadvertising revenueVSAvoiddevice functionality
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The patent applies dynamics by making the advertisement presentation temporary and reversible. The system dynamically adjusts the state of device functions between advertisement display and normal operation modes, allowing functions to be disabled during ads and restored afterward. This resolves the contradiction by ensuring functionality is maintained when needed while enabling advertising revenue generation during designated periods.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent implements periodic action through scheduled advertisement presentations at predetermined intervals. The system alternates between advertisement display periods and normal device operation periods, creating a rhythmic cycle that balances advertising revenue generation with functional usability. This periodic structure ensures that functionality disruption is limited to specific time windows rather than being continuous.

Inventive Principle:
Principle #19Periodic action

2Reliability

If functions are disabled to present ads, then advertisement attention is improved, but user productivity is reduced

Engineering Contradiction:
Improveadvertisement attentionVSAvoiduser productivity
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The patent applies partial action by selectively disabling only specific device functions during advertisement presentation rather than shutting down the entire system. The system identifies and disables only the necessary functions that would interfere with ad display (such as input devices or application output) while leaving other functions operational. This partial approach ensures reliable advertisement attention while minimizing the impact on overall user productivity.

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The system implements self-service by automatically managing the disablement and re-enablement of functions without requiring user intervention. The advertisement presentation system autonomously handles the coordination between ad display and function availability, restoring functions automatically after the advertisement concludes. This eliminates the need for users to manually manage functionality during ad periods, thereby maintaining productivity despite the temporary function disablement.

Inventive Principle:
Principle #25Self-service

3Quantity of substance

If advertisements are displayed continuously, then advertising revenue is improved, but device usability is worsened

Engineering Contradiction:
Improveadvertising revenueVSAvoiddevice usability
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The patent applies periodic action by displaying advertisements at predetermined intervals rather than continuously. The system schedules advertisement presentations at specific time periods separated by normal device operation periods. This periodic structure ensures that advertising revenue is generated through consistent exposure while maintaining device usability during the intervals between advertisements, preventing continuous disruption to user experience.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The system implements dynamics by adjusting the visibility and accessibility of device functions based on the advertisement display state. During advertisement periods, certain functions are dynamically disabled or restricted, while during normal operation periods, full functionality is restored. This dynamic adjustment allows the system to optimize for advertising revenue during ad periods while maintaining usability during operational periods, resolving the contradiction between continuous advertising and continuous usability.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS8744951B2Advertisement in operating system
Publication Date: 2014.06.03 APPLE INC
  • US8744951B2 patent drawing
  • US8744951B2 patent drawing
  • US8744951B2 patent drawing

AI summary

Among other disclosures, an operating system presents one or more advertisements to a user and disables one or more functions while the advertisement is being presented. At the end of the advertisement, the operating system again enables the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.