OTP Authentication System with Targeted Ad Integration
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Solution Overview
Problem
Existing methods for delivering electronic advertising content to personal communication devices are ineffective due to the challenge of targeting consumers who are likely to view and benefit from specific advertisements, as users often ignore or fail to engage with mass advertising messages on mobile devices.
Innovation Solution
A system that generates and transmits one-time passwords (OTPs) in conjunction with targeted electronic advertising content, using a personal communication device to authenticate access to a limited access system, ensuring that the advertising content is delivered to users who are more likely to find it relevant and increasing the likelihood of it being viewed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If mass advertising messages are delivered to personal communication devices, then the quantity of advertising content delivered is improved, but the view rate and engagement of the advertising content deteriorates
Solution Approach 1:
The patent applies local quality by customizing advertising content delivery based on user-specific attributes such as device type, operating system, browser, and location. Instead of uniform mass advertising, the system tailors ad delivery to individual user contexts, making the advertising experience locally optimized for each user segment, thereby improving engagement while maintaining delivery quantity
Solution Approach 2:
The system performs preliminary actions by collecting and analyzing user data (device information, browsing habits, location) before delivering advertising content. This advance preparation enables the system to pre-segment users and pre-select appropriate advertising content, ensuring that when ads are delivered, they are already optimized for the recipient's likely interests and context, thus improving view rates
2Reliability
If targeted advertising content is delivered based on user profiling, then the view rate and relevance of advertising content is improved, but the system complexity increases
Solution Approach 1:
The patent implements segmentation by dividing the user base into distinct segments based on device type, operating system, browser, location, and browsing behavior. This segmentation allows the system to manage complexity through modular user profiles rather than attempting to individually customize for each user, reducing system complexity while maintaining targeted advertising effectiveness
Solution Approach 2:
The system applies universality by creating a multi-functional user profiling mechanism that serves multiple purposes: authentication verification, advertising targeting, and content personalization. This universal profiling system handles diverse functions through a single integrated approach, reducing overall system complexity compared to separate systems for each function
3Reliability
If authentication processes are integrated with advertising delivery, then the view rate of advertising content is improved, but the authentication process complexity increases
Solution Approach 1:
The patent merges the authentication process with advertising delivery by integrating ad content insertion into the OTP verification flow. Instead of separate authentication and advertising steps, the system combines them into a single unified process where advertising content is delivered as part of the authentication response, reducing perceived complexity while maintaining both functions
Solution Approach 2:
The system uses an intermediary advertising content management layer that sits between the authentication system and the user interface. This intermediary handles the complexity of ad selection, personalization, and delivery without requiring changes to the core authentication logic, thereby maintaining simple authentication processes while enabling complex targeted advertising
Data Source
AI summary
An apparatus and method is provided for generating a request for a one-time password (OTP), and with the OTP transmitted to a mobile device in an electronic message that includes the OTP in conjunction with an electronic advertising content that is targeted to the user of the mobile device.