Outdoor Display Exposure Tracking Using Device Travel Patterns
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Solution Overview
Problem
Existing methods for measuring exposure to digital out-of-home (DOOH) inventory are coarse and do not account for the travel patterns of potential consumers, making it difficult to effectively target electronic content.
Innovation Solution
Systems and methods for generating directional vectors based on the movement of electronic devices relative to geographical zones, allowing for the tailoring of electronic content delivery to transit-oriented vehicles and fixed locations based on travel patterns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If survey-based methodologies are used to determine exposure to electronic content, then measurement simplicity is maintained, but measurement precision deteriorates due to coarse data granularity and inability to account for travel patterns
Solution Approach 1:
The patent introduces electronic devices (smartphones, tablets) as intermediaries between the display system and consumers. These devices collect precise location data, travel patterns, and exposure information, transforming the coarse survey-based measurement into a precise automated tracking system without requiring direct complex infrastructure at display locations
Solution Approach 2:
The patent replaces manual survey-based measurement mechanisms with automated electronic tracking systems. GPS location tracking, mobile device sensors, and software algorithms substitute for human respondents and surveyors, enabling continuous precise measurement without manual intervention
2Measurement precision
If automated electronic tracking systems are implemented to capture precise travel patterns and exposure data, then measurement precision improves, but device complexity increases due to multiple sensors, processors, and data systems
Solution Approach 1:
The patent enables electronic devices to perform self-service by automatically collecting their own location data, travel patterns, and exposure information using built-in GPS, accelerometers, and sensors. The devices process and report data without requiring external measurement infrastructure, reducing system complexity while maintaining high precision
Solution Approach 2:
The patent leverages the multi-functionality of modern electronic devices that already serve as navigation tools, communication devices, and personal assistants. By repurposing existing sensors and processing capabilities for exposure tracking, the system avoids duplicating functionality and reduces overall complexity
Data Source
AI summary
Systems and methods are disclosed for executing the electronic distribution of electronic content to a display associated with a transit-oriented vehicle. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the display, identifying a geographical zone associated with the transit-oriented vehicle; quantifying the relative position of any one of the plurality of electronic devices to the geographical zone as the transit-oriented vehicle moves along a predetermined path; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices as the geographical zone moves along the predetermined path; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the tailored electronic content to the display.