Overlay Confirmation for Shopping Cart Modifications

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Solution Overview

Problem

Online retailers face challenges in providing users with seamless confirmation and modification experiences for their shopping carts, leading to potential abandonment and difficulty in navigating list modifications within the same page.

Innovation Solution

Implementing confirmation display code that renders confirmations and modifications within a superimposed display region on the existing network page, allowing users to easily revert changes and access related items without leaving the current page, using technologies like Ajax for dynamic content rendering.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If the system redirects users to a different network page to display list modification confirmations, then the confirmation information is clearly presented, but the user experience deteriorates due to navigation disruption and loss of shopping context

Engineering Contradiction:
Improveshopping contextVSAvoidnavigation
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent transitions from a traditional full-page redirect confirmation to an overlay modal dialog that appears on top of the current shopping cart page. This dimensional change allows the confirmation to be displayed in a layered structure, maintaining the original page context while presenting the modification confirmation clearly. The overlay approach resolves the contradiction by preserving shopping context (avoiding navigation disruption) while still providing explicit confirmation information.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The confirmation display is segmented into a separate modal layer that is visually distinct from the main shopping cart page. This segmentation allows the confirmation information to be presented in a focused, non-intrusive manner while maintaining the user's place in the shopping flow. The modal overlay separates the confirmation task from the broader shopping context, reducing cognitive load while preventing navigation disruption.

Inventive Principle:
Principle #1Segmentation

2Loss of information

If the system provides detailed list modification confirmations, then user understanding is improved, but the interface complexity increases

Engineering Contradiction:
Improvemodification informationVSAvoidinterface
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent applies local quality by providing detailed modification information specifically within the modal overlay area, while keeping the rest of the shopping cart page unchanged. The confirmation details (original quantity, new quantity, price changes) are localized to the modal dialog, preventing interface clutter while ensuring comprehensive information delivery. This resolves the contradiction by concentrating detailed information in a focused area rather than distributing it throughout the entire interface.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The confirmation information is extracted from the main shopping cart page and placed into a separate modal overlay. This extraction allows the detailed modification information to be presented without adding complexity to the overall shopping cart interface. The modal acts as a temporary, self-contained information container that can be dismissed without affecting the main page structure.

Inventive Principle:
Principle #2Taking out (Extraction)

3Loss of information

If the system uses traditional page redirects for confirmations, then the confirmation is clearly displayed, but user time is lost due to navigation back and forth

Engineering Contradiction:
Improveconfirmation informationVSAvoidnavigation time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent maintains continuity of useful action by keeping users on the shopping cart page throughout the modification process. The overlay modal allows confirmation display without interrupting the shopping flow, eliminating the need to navigate away and back to the cart. This continuous interaction model resolves the contradiction by providing clear confirmation information while maintaining uninterrupted access to shopping functionality.

Inventive Principle:
Principle #20Continuity of useful action

Solution Approach 2:

The system performs preliminary actions by pre-loading the overlay modal structure and preparing the confirmation display logic before user interaction. When a modification is made, the overlay appears instantly with all necessary information already prepared, eliminating delays associated with page generation and navigation. This preliminary preparation resolves the contradiction by ensuring clear confirmation display without time loss.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9959564B1Providing confirmations for list modifications
Publication Date: 2018.05.01 AMAZON TECH INC
  • US9959564B1 patent drawing
  • US9959564B1 patent drawing
  • US9959564B1 patent drawing

AI summary

Disclosed are various embodiments for providing confirmations for list modifications. A network page is sent to a client. The network page includes one or more components for requesting that one or more items be added to a list of items. The item(s) are added to the list of items in response to a request from the client. A display region is encoded for rendering in the client as a layer superimposed on the network page. The display region includes a confirmation that the item(s) have been added to the list of items.