Ovoid Gift Card Container with Metallic Gold Finish

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Solution Overview

Problem

Gift cards are typically provided with generic designs and are not suited for incorporation into Easter egg hunts due to their size and lack of visual distinctiveness, making them less perceived as special or coveted prizes.

Innovation Solution

An ovoid-shaped container designed to hold a gift card, featuring an elongated top and shorter bottom portion that form a hollow, curved main body with a metallic gold coloration to make it visually distinctive and recognizable as a prized item.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Volume of moving object

If a standard-sized gift card is placed in a traditional Easter egg, then the egg is too small to hold the card, but if a larger container is used, then it loses the traditional Easter egg appearance and visual distinctiveness

Engineering Contradiction:
Improvecontainer volumeVSAvoidegg shape
Core Design Contradiction:
Volume of moving objectVSShape

Solution Approach 1:

The container is designed with an ovoid shape that closely resembles a traditional Easter egg, featuring a rounded body with a slightly pointed end. This curved, egg-like form factor allows the container to maintain the traditional Easter egg appearance while providing sufficient internal volume to securely hold a standard-sized gift card

Inventive Principle:
Principle #14Spheroidality (Curvature)

Solution Approach 2:

The container is divided into two separable portions: a body portion and a cap portion. This segmentation allows the container to be opened for inserting the gift card while maintaining the overall egg-like shape when closed, resolving the conflict between volume requirements and shape preservation

Inventive Principle:
Principle #1Segmentation

2Ease of manufacture

If a generic gift card design is used, then manufacturing cost is low, but the card is not perceived as special or coveted by the recipient

Engineering Contradiction:
Improvemanufacturing costVSAvoidperceived value
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The container incorporates a metallic gold coloration specifically on its outer surfaces, creating a localized area of enhanced visual appeal. This selective application of distinctive coloring transforms an otherwise simple container into a coveted prize that stands out during Easter egg hunts, while the base structure remains simple and cost-effective to manufacture

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The container features a metallic gold coloration that provides visual distinctiveness and enhances perceived value. This color treatment transforms the appearance of the container without requiring complex structural changes, maintaining ease of manufacture while significantly improving adaptability for use as a special prize

Inventive Principle:
Principle #32Color changes

3Device complexity

If a plain container is used, then manufacturing is simple, but the container does not visually identify the gift card as a coveted prize

Engineering Contradiction:
Improvecontainer complexityVSAvoidvisual distinctiveness
Core Design Contradiction:
Device complexityVSDifficulty of detecting and measuring

Solution Approach 1:

The container is coated with a metallic gold coloration on its outer surfaces, providing immediate visual distinctiveness that identifies it as a coveted prize during Easter egg hunts. This color treatment adds minimal complexity to the manufacturing process while dramatically improving the container's ability to be detected and identified as special

Inventive Principle:
Principle #32Color changes

Data Source

PatentUS9994384B2Ovoid container for holding a transaction card
Publication Date: 2018.06.12 E2INTERACTIVE INC
  • US9994384B2 patent drawing
  • US9994384B2 patent drawing
  • US9994384B2 patent drawing

AI summary

An ovoid container for holding one or more transaction cards, such as gift cards, that includes a distinctive size and shape to attract attention. The ovoid container is dimensioned to receive and securely hold a transaction card. The exterior surface of the container is a distinctive color, such as gold, to identify the container as a coveted prize at an Easter egg hunt or other game.