Package Design Evaluation System for Conspicuousness Assessment
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Solution Overview
Problem
There is a lack of techniques for evaluating the conspicuous degree of changes in product package designs, which is crucial for improving sales and attracting consumer attention.
Innovation Solution
An information processing apparatus that determines the difference between two product package designs using differential information generation and evaluation units, assessing the conspicuous degree of the change and outputting evaluation information to help in design evaluations and business decisions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a product package design is changed to improve sales and attract consumer attention, then the conspicuous degree of change should be increased, but there is no existing technique to evaluate whether the change is sufficiently conspicuous
Solution Approach 1:
The patent introduces an evaluation system that acts as an intermediary between package design changes and consumer perception. The system uses attention degree distribution data from multiple evaluators as a mediator to objectively measure whether a package design change is sufficiently conspicuous, transforming the subjective assessment into a quantifiable evaluation metric.
Solution Approach 2:
The patent replaces subjective human judgment with an automated evaluation system that processes attention degree distribution data through information processing apparatus. This substitution transforms the mechanical process of human visual assessment into an automated computational system that can objectively evaluate the conspicuous degree of package design changes.
2Measurement precision
If multiple evaluators are used to assess package design attention portions, then measurement precision is improved, but the time and resources required for evaluation increase
Solution Approach 1:
The patent performs preliminary actions by collecting attention degree distribution data from multiple evaluators in advance and storing it in a database. This pre-collected data can then be reused for evaluating different package design changes, eliminating the need to repeatedly conduct full evaluator studies and significantly reducing evaluation time for subsequent comparisons.
Solution Approach 2:
The patent creates copies of attention degree distribution data from multiple evaluators and uses these copied datasets to evaluate different package design changes. Instead of having evaluators reassess each new design, the system copies and reuses the established attention degree patterns, maintaining measurement precision while dramatically reducing evaluation time.
Data Source
AI summary
An information processing apparatus (10) includes a differential information generation unit (110) and an evaluation information output unit (120). The differential information generation unit (110) determines a combination of a first product package design and a second product package design, based on input information, and generates differential information indicating magnitude of a difference between the first product package design and the second product package design. The evaluation information output unit (120) evaluates a conspicuous degree of the difference between the first product package design and the second product package design, based on the differential information, and outputs evaluation information indicating an evaluation result of the conspicuous degree.