Packaged Laundry Product With Transparent Walls and Scent Venting

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Solution Overview

Problem

Existing packaged laundry products lack visual and olfactory differentiation, making it difficult for consumers with limited visual acuity to identify and choose their preferred scent additives.

Innovation Solution

A flexible package with transparent or translucent walls and perforated bottom end containing perfume-containing particles, each with a specific size and shape, allowing consumers to recognize and experience the scent before use.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If flexible packages are made opaque to maintain package integrity and prevent leakage, then product protection is improved, but consumer ability to visually identify and smell the product is worsened

Engineering Contradiction:
Improvepackage integrityVSAvoidproduct identification
Core Design Contradiction:
ReliabilityVSLoss of information

Solution Approach 1:

The package uses a transparent window in a specific location (front surface) to provide visual identification, while the rest of the package remains opaque to maintain integrity and prevent leakage. This local transparency resolves the contradiction by providing product visibility only where needed without compromising overall package protection.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The package is divided into transparent and opaque sections, with the transparent window segmented from the rest of the opaque package body. This segmentation allows different parts of the package to serve different functions: the transparent window for identification and the opaque portions for protection and leakage prevention.

Inventive Principle:
Principle #1Segmentation

2Stability of the object's composition

If traditional opaque packaging is used to prevent fragrance leakage, then fragrance stability is improved, but consumer scent experience before purchase is worsened

Engineering Contradiction:
Improvefragrance stabilityVSAvoidscent experience
Core Design Contradiction:
Stability of the object's compositionVSEase of operation

Solution Approach 1:

The package incorporates a porous valve mechanism that allows controlled fragrance release through small pores. This enables the fragrance to escape for consumer detection while the overall package structure remains intact to prevent leakage and maintain stability during storage and transport.

Inventive Principle:
Principle #31Porous materials

Solution Approach 2:

The transparent window acts as an intermediary element that facilitates fragrance release and consumer scent experience without compromising the sealed integrity of the main package. It provides a controlled interface between the enclosed fragrance and the external environment.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of manufacture

If all packages have similar opaque appearance to maintain manufacturing simplicity, then manufacturing cost is reduced, but product differentiation and consumer choice are worsened

Engineering Contradiction:
Improvemanufacturing simplicityVSAvoidproduct differentiation
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

Instead of making entire packages transparent (which would increase manufacturing complexity), only a localized window portion is made transparent. This maintains manufacturing simplicity for the majority of the package while providing product differentiation through visual and olfactory characteristics.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances product identification and scent experience, reducing the risk of unsatisfactory purchases and ensuring complete use before disposal, while maintaining package integrity.

Implementation Method 1

the flexible package is made of a layered film material... and the bottom end of the flexible package comprises one or more holes... at least one or more parts of the flexible package is transparent or translucent

Methodology Applied
Scientific EffectLight transmission: Light

Implementation Method 2

the bottom end of the flexible package comprises one or more holes... allowing consumers to recognize and experience the scent before use

Methodology Applied
Scientific EffectDiffusion: Diffusion

Data Source

PatentUS20250229964A1Packaged laundry product
Publication Date: 2025.07.17 PROCTER & GAMBLE CO
  • US20250229964A1 patent drawing

AI summary

A packaged laundry product comprising a flexible package and a plurality of perfume-containing particles contained in the flexible package. Said packaged laundry product comprises perfume-containing particles which contains a carrier; and a perfume; and wherein each of said particles has a mass between 1 mg to 1 g, and has a maximum dimension of less than 10 mm. The flexible package is made of a layered film material and comprises a top end, an opposing bottom end, and two peripheral walls extending between the top end and the bottom end, wherein at least one or more parts of the flexible package is transparent or translucent. The flexible package is characterized that the bottom end of the flexible package comprises one or more holes.