Packaging Body With Convexo-Concave Recesses For Absorbent Articles
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Solution Overview
Problem
Current packaging bodies for absorbent articles fail to adequately attract user attention and increase purchase desire beyond existing designs, which rely on embossing and wearer images for a high-grade sense and friendly image recognition.
Innovation Solution
A packaging body featuring a bag-shaped packaging sheet with surface and back surface recesses that prevent sliding of absorbent articles, enhancing transportation and alignment, combined with irregularly disposed surface recesses and a wearer image for a stereoscopic effect, to create a more appealing and functional packaging solution.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Shape
If a packaging sheet is embossed to create a matte effect, then a high-grade sense is obtained, but the packaging body lacks sufficient visual appeal and purchase desire stimulation
Solution Approach 1:
The patent transitions from simple 2D embossing to 3D convexo-concave structures that extend into the thickness direction of the packaging sheet. This dimensional change creates stereoscopic effects and skin-like textures that significantly enhance visual appeal and tactile sensation, resolving the contradiction between surface texture quality and manufacturing complexity by adding depth rather than just surface variation.
Solution Approach 2:
The packaging sheet integrates multiple functional elements within its structure: wearer images are embedded within convexo-concave regions, and multiple layers of texture and visual information are nested within the 3D surface structures. This nesting approach allows complex functionality to be achieved without proportionally increasing manufacturing complexity.
2Ease of operation
If a bag-shaped packaging sheet is used to package absorbent articles, then transportation and alignment are facilitated, but the packaging body fails to adequately attract user attention and increase purchase desire
Solution Approach 1:
The patent applies different surface properties to different regions of the packaging sheet. Specific local areas feature convexo-concave structures with wearer images, while other regions maintain smooth surfaces or different texture patterns. This localized differentiation creates visual interest and attracts attention without compromising the overall transportation convenience of the bag-shaped structure.
Solution Approach 2:
The convexo-concave structures and wearer images are positioned asymmetrically on the packaging sheet, creating visual imbalance that naturally attracts human attention. This asymmetric arrangement breaks the monotony of conventional symmetric packaging designs, enhancing purchase desire while maintaining the functional integrity of the bag-shaped packaging.
3Stability of the object's composition
If surface recesses and back surface recesses are formed on the packaging sheet, then sliding of absorbent articles is prevented and alignment is maintained, but the manufacturing process becomes more complex
Solution Approach 1:
The patent combines multiple functions into the convexo-concave structures: they simultaneously provide mechanical interlocking to prevent sliding, create stereoscopic visual effects, embed wearer images, and generate skin-like tactile textures. This merging of functions reduces the need for separate components, thereby managing manufacturing complexity while achieving enhanced article stability and visual appeal.
Data Source
AI summary
A packaging body for absorbent articles which can further attract an attention of a user and can increase a desire of purchase of the user is provided. The packaging body for absorbent articles includes absorbent articles and a bag-shaped packaging sheet for packaging a plurality of absorbent articles. The packaging sheet includes a surface constituting an outer surface of the packaging body, and a back surface that constitutes an inner surface of the packaging body and comes into contact with the absorbent articles. The surface of the packaging sheet has a plurality of surface recesses formed so as to be recessed toward the back surface side and the back surface of the packaging sheet has a plurality of back surface recesses formed so as to be recessed toward the surface.