Packaging With Hinged Presentation Flaps for Enhanced Advertising Visibility
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Solution Overview
Problem
Conventional packaging for stick-shaped goods like cigarettes only allows for printing and advertising on the front side of the container-like receiving area, limiting options for imprinting and advertising.
Innovation Solution
The packaging design includes a hinged lid construction with presentation flaps that articulate and pivot, allowing for additional advertising and design elements to be visible when the package is opened, providing enhanced presentation and advertising options beyond the traditional front-side design.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional packaging design is used with only front side printing, then manufacturing simplicity is maintained, but advertising and design options are limited
Solution Approach 1:
The packaging is segmented into multiple functional areas: the traditional front wall for printing and additional presentation flaps (first, second, third) that can be articulated or positioned to provide supplementary advertising and design surfaces. This segmentation allows versatile advertising options while maintaining a relatively simple overall structure that can be manufactured using conventional processes.
2Loss of information
If presentation flaps are added to the lid construction, then advertising visibility is improved, but manufacturing complexity increases
Solution Approach 1:
The presentation flaps are designed with articulation mechanisms (hinges, bending lines) that allow them to move between different positions. This dynamic design enables the flaps to be stored compactly during manufacturing and transport, then deployed to various positions (inside lid construction, on front wall, or extended outward) to maximize advertising visibility when needed, without significantly complicating the manufacturing process.
3Adaptability or versatility
If multiple presentation flaps are articulated on the lid, then advertising options are enhanced, but device complexity increases
Solution Approach 1:
The presentation flaps are designed as multi-functional elements that can serve multiple purposes: they can be positioned inside the lid construction, attached to the front wall, or extended outward. Each flap can independently display different advertising messages or design elements, and they can be configured in various arrangements depending on the desired advertising strategy, all while using a standardized articulation mechanism that limits overall structural complexity.
Data Source
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AI summary
The present invention relates to a packaging for storing goods, in particular rod-shaped goods such as cigarettes and the like, comprising a front wall (12) and a rear wall (14), side walls (16, 18) connecting the front and rear walls (12, 14), a base structure (20) forming a storage space (66) for the goods, and a lid structure (22) comprising a lid front wall (30), a lid top wall (28), and a lid rear wall (26), wherein the lid structure (22) is hinged at one end of the rear wall (14) opposite the base structure (20) via a bending line (92). At least one first presentation flap (52) is hinged to the lid front wall (30) via a bending line (68) such that the first presentation flap (52) rests against an inner surface of the lid structure (22), at least when the packaging (10) is closed.The invention also relates to a blank for the production of a corresponding packaging (10).