Packet Inspection Node for Local Ad Redirection

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Solution Overview

Problem

Existing advertising models fail to effectively target limited geographic regions, as they primarily rely on user profile data from destination websites and do not account for user interests, making them unsuitable for firms aiming to advertise locally.

Innovation Solution

Implementing a packet inspection node that monitors data packets for local advertisement requests and redirects them to a local advertisement server, allowing for geographic-specific advertisement selection based on the user's location.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If optimized advertising models use profile data from destination websites, then advertisement selection can be automated, but the ability to target limited geographic regions is lost

Engineering Contradiction:

Improveadvertisement selection automationVSAvoidgeographic region targeting capability

Core Design Contradiction:

Extent of automationVSAdaptability or versatility

Solution Approach 1:

The system segments the advertising network into multiple local advertisement servers distributed across different geographic regions. Each server handles advertisement requests for its specific region, enabling automated selection within localized contexts while maintaining overall system automation. The packet inspection node further segments traffic by redirecting requests to appropriate local servers based on geographic location.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent implements local quality by creating advertisement servers with region-specific characteristics. Each local advertisement server maintains profiles and advertisement collections tailored to its geographic region, allowing automated advertisement selection to be customized for local markets rather than using a single centralized approach for all regions.

Inventive Principle:

Principle #3Local quality

2Device complexity

If advertisement selection is based on destination website profile data, then implementation is simplified, but user interest specificity is not accounted for

Engineering Contradiction:

Improveadvertisement selection system complexityVSAvoiduser interest targeting accuracy

Core Design Contradiction:

Device complexityVSMeasurement precision

Solution Approach 1:

The packet inspection node serves as an intermediary between the destination website and the advertisement server. It intercepts advertisement requests, analyzes user data packets for interest indicators, and redirects requests to appropriate local advertisement servers. This intermediary layer adds user interest analysis without requiring complete redesign of the existing advertisement selection infrastructure.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs preliminary analysis of user data packets at the packet inspection node before requests reach the advertisement server. By pre-identifying user interests and geographic location from data packets, the system prepares targeted advertisement selection in advance, improving precision without adding complexity to the core advertisement selection process at the server level.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS10007925B2Local advertisement insertion through web request redirection

Publication Date: 2018.06.26 RIBBON COMMUNICATIONS OPERATING CO INC

AI summary

According to one aspect, the subject matter described herein includes a method for communicating advertisement information. The method includes steps occurring at a packet inspection node. The method also includes monitoring data packets associated with a user. The method further includes detecting a local advertisement request within the data packets. The method further includes redirecting the request to a local advertisement server.