Display assembly and system for paint sample cards
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Solution Overview
Problem
Conventional paint sample card displays at retail often feature uniform rows and columns, which can make the presentation of colors appear monotonous and fail to effectively attract customer attention, lacking ergonomic design for easy card removal.
Innovation Solution
A display assembly with angularly offset receptacles forming non-rectangular arrays and geometric patterns, allowing for improved customer access and visual appeal by radiating from a central theme, with each receptacle designed for lateral card removal and featuring a unique orientation to prevent alignment of adjacent units.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If uniform rows and columns are used for paint sample card displays, then the display structure is simple and easy to manufacture, but the presentation appears monotonous and fails to attract customer attention
Solution Approach 1:
The patent applies asymmetry by arranging receptacles in non-uniform patterns including radial arrangements around central receptacles, staggered rows, and varying receptacle orientations. This creates visually interesting geometric patterns that break the monotony of traditional uniform displays while remaining manufacturable through modular receptacle designs.
Solution Approach 2:
The patent introduces dimensional variation by arranging receptacles at different depths, angles, and orientations within the display assembly. Receptacles are positioned to create multi-level surfaces and angular relationships, transforming a flat two-dimensional display into a three-dimensional engaging structure that attracts customer attention.
2Device complexity
If conventional vertical or horizontal card displays are used, then the display structure is straightforward, but customer access and card removal are not ergonomic
Solution Approach 1:
The patent applies dynamics by orienting receptacles at various angles rather than fixed vertical or horizontal positions. This allows cards to be accessed and removed in multiple directions, accommodating different customer approaches and hand positions, thereby improving ergonomics while maintaining structural simplicity through standardized angled receptacle modules.
3Ease of manufacture
If adjacent display units are aligned uniformly, then the overall structure is regular and easy to assemble, but the display lacks visual distinction and aesthetic appeal
Solution Approach 1:
The patent applies asymmetry in the overall display unit configuration by incorporating receptacles with varying orientations, depths, and spacing patterns. Adjacent units can be assembled using standardized modular components, but the asymmetric arrangement within each unit creates visual distinction and aesthetic appeal when multiple units are combined.
Data Source
AI summary
A display assembly is provided with a base, and a plurality of receptacles supported by the base. Each of the plurality of receptacles is sized to receive a plurality of cards. Each of the plurality of receptacles has a distal end with an opening for display, receipt and removal of at least one of the plurality of cards and a proximal end to provide a limit to a depth of receipt for the plurality of cards within the receptacle. Each receptacle is oriented such that a direction from the distal end to the proximal end is angularly offset from vertical about a fore/aft axis relative to the base for customer access of at least one of the plurality of cards. Multiple arrays of receptacles are provided with a central array having a quantity of receptacles that is different than the other arrays to create a non-rectangular overall profile.